Yuvin Esports ropes in Tata Motors, the auto major as Title Sponsor

Yuvin Esports ropes in Tata Motors, the auto major as Title Sponsor of Yuvin Valorant Invitational. Yuvin Esports, a leading Indian Esports organization, has announced Tata Motors as the title sponsor for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2 to 5, 2021. This partnership also marks the entry of the country’s biggest automobile manufacturing company Tata Motors into the Esports domain which has seen a rapid rise in the recent past.

While welcoming Tata Motors to the Esports family, Sharang Naicker, CEO &
Founder of Yuvin Esports Pvt. Ltd., said,

“One of the most premiers and established automobile companies, Tata Motors is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in. Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’ it is the perfect time for the grand entry into ‘e’sports.”

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Yuvin Esports ropes in Tata Motors, the auto major as Title Sponsor of Yuvin Valorant Invitational

Founded by the ex-pro gamer Naicker in 2018, Yuvin Esports Pvt Ltd has been
focussing on building and grooming talent from India, South Asia, and Southeast Asia
for the competitive international arena. The exciting competition will feature India’s top
eight Valorant teams battling it out in a single-elimination format for a prize pool of
INR 1 lakh. The teams will be contesting in a best-of-three format while the grand finale
will have a best-of-five format on September 5.

THE INVITED TEAMS ARE:
1. Team T69
2. Enigma Gaming
3. Team Cohesion
4. Reckoning Esports
5. Team XO
6. ForceOne X LegStump Esports
7. Team Valor
8. True Rippers Esports

“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports Arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment for young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers, and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.” Nikhil Kurian, Head – Digital Marketing, Tata Motors, PVBU commented.

RedBull is an official Energy Drink Partner of Yuvin Valorant Invitational Tournament. Released in June last year, the FPS game Valorant has been one of the most popular esports titles not only in India as well as across the globe. Esports enthusiasts and fans can now not only play but enjoy the thrilling action as the tournament will be streamed live on Yuvin Esports’ YouTube channel in English as well as in Hindi.

Esports