Dana White: In a surprising announcement that has sent shockwaves through the combat sports world, Dana White, the president of the Ultimate Fighting Championship (UFC), took to Instagram to reveal a groundbreaking collaboration between the UFC and World Wrestling Entertainment (WWE). The collaboration has resulted in the formation of TKO Group Holdings, a media conglomerate that will trade on the New York Stock Exchange under the ticker symbol “TKO.”
Dana White Reveals UFC and WWE Collaboration With TKO
TKO Group Holdings, Inc. (TKO) has emerged as a result of the merger between WWE and Zuffa, the parent company of the UFC. The merger was orchestrated by Endeavor Group Holdings, a global entertainment, sports, and content company. Following the completion of the merger on September 12, 2023, both the UFC and WWE will operate as divisions under the newly formed TKO banner.
This collaboration marks a significant milestone for both WWE and UFC. For WWE, it signifies the first time in its 70-year history that the McMahon family, who founded the company, will not have majority control.
The merger with Zuffa and the subsequent formation of TKO Group Holdings represent a new era for WWE, with potential opportunities for cross-promotion and the integration of different storytelling and entertainment elements.
The fan’s response to this news was incredibly enthusiastic, and you can review the reaction below.
As for the UFC, this collaboration represents a further transformation in ownership. Zuffa, which purchased the UFC from Semaphore Entertainment Group in 2001, had previously been sold to Endeavor in 2016.
This new partnership with WWE opens up avenues for crossover events, joint promotions, and the potential for shared audiences between the two organizations.
Dana White’s revelation of the UFC and WWE collaboration with TKO Group Holdings has set the stage for an exciting new chapter in combat sports.
The merger of these two powerhouse organizations under the TKO banner opens up a realm of possibilities for cross-promotion, shared audiences, and unique entertainment experiences.
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