Joe Rogan Go Against New Bud Light Brand Ambassador: UFC News: After the contentious and disastrous Bud Light marketing campaign in which they employed a transgender influencer to expand their reach to a more inclusive and diverse consumer, Joe Rogan is back at it against Dylan Mulvaney. Follow UFC News Updates with InsideSports.IN.
Customers decided to trash, shoot, and even blow up entire pallets of purchased beer to express their displeasure with the brand’s desire to be more inclusive, which was the worst possible outcome for the campaign.
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Joe Rogan Go Against New Bud Light Brand Ambassador Dylan Mulvaney? Check Full
On the most recent episode of The Joe Rogan Experience podcast, Rogan and his guest actor Ice Cube explored why the brand chose a transgender TikTok celebrity as the face of its beer.
Eventually, during their 2.5-hour talk, Ice Cube brought up the Bud Light scandal.
Rogan talked about the boycott by the people and how it has affected the companies “The only time [capital] respects opinions is when people boycott s-t and it works like this Bud Light thing, and now people are like, ‘Don’t do that again,'”.
Why Did Joe Rogan Go Against New Bud Light Brand Ambassador Dylan Mulvaney? Check Full
“Who controls Bud Light? That’s the question,” Ice Cube questioned additionally “Why would they make a dumb decision like that? Are they trying to ruin Bud Light? Are they trying to take down some of our most iconic American brands?
The podcaster attempted to explain how the Bud Light audience is also present at other locations, such as Target, where all merchandise supporting the LGBTQ+ group had to be moved all the way to the back of their stores.
The executive who chose to use Mulvaney in their campaigns, Alissa Heinerscheid, received some jabs from the podcast presenter.
The issue is that you also have folks fresh out of college making decisions like the lady who chose Bud Light, said Rogan.
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