PRIME X UFC: The UFC has announced a multiyear sponsorship agreement with PRIME, the hydration drink brand owned by YouTube stars Logan Paul and KSI. The partnership replaces the five-year-old Bodyarmor sports drink sponsorship deal between the UFC and Coca-Cola Co. According to several reports, the partnership is worth a seven figures annual deal. Follow the latest UFC News Updates with InsideSport.IN
PRIME X UFC: seven figures annual deal
Industry sources told the Sports Business Journal that the PRIME X UFC contract is for high seven figures annually. The partnership between White and Prime co-founder Paul, according to the UFC’s Senior Vice President for Global Partnerships Paul Asencio, was essential to the agreement. He added that the drink was a fantastic match for the UFC due to its popularity since its introduction in January last year.
Welcome @PrimeHydrate! 👊🏼 #DrinkPrime pic.twitter.com/j7kf1xJhX6
— UFC Europe (@UFCEurope) January 31, 2023
Asencio stated, “Dana has a relationship with Logan Paul, and they were pushy. We evaluate any deal based on revenue, brand equity, and the new partner’s strategy to promote the product fastened to a rocket. Every need was met, and we collectively have almost 400 million social media followers.”
Also Read: KSI and Logan Paul networth: Who is richer between KSI and Logan Paul in 2023?
UFC and Prime Significant partnership will launch at UFC 284
At UFC 284, a significant partnership will launch with branding. Starting with the February pay-per-view scheduled for Perth, Australia, the following weekend, official branding for the recently announced beverages collaboration between the UFC and Prime Hydration will appear on promotional merchandise.
The agreement grants Prime branding rights at the UFC Performance Institute in Las Vegas, within the Octagon’s red and blue corners, and on the stools used by UFC competitors. Additionally, as part of the relationship, Paul and KSI will produce original material for their respective social media platforms, such as TikTok and YouTube, where both men first gained notoriety before branching out into combat sports through celebrity boxing.
The UFC’s top two pound-for-pound competitors, featherweight king Alexander Volkanovski and reigning lightweight champion Islam Makhachev, will face off in the main event of UFC 284, which takes place on February 11.
Now, Prime Hydration is only one of the beverages associated with the UFC. The list also contains Modelo, Jose Cuervo, and Howler Head, in addition to Monster Energy.
