Canelo Alvarez, the undisputed super-middleweight world champion, reigns as boxing’s premier figure. This 32-year-old Mexican sensation boasts global recognition. His achievements in the ring have paved the way for a lavish lifestyle, fueled by his boxing earnings and astute business ventures. Notably, he’s secured the fifth spot on Forbes’ highest-paid athlete list. Recent reports indicate his expanding business endeavors, prompting us to delve into the intricacies of this development.
Canelo Alvarez is expanding his business
Canelo Alvarez as per the reports is introducing his tequila-infused canned cocktail brand, VMC, to specific US markets with sizable Mexican-American communities, commencing in September. VMC, short for “Viva Mexico Cabrones,” a phrase often used by Alvarez, was initially launched in his hometown of Jalisco, Mexico, back in 2022.
In the lead-up to Alvarez’s forthcoming bout against Jermell Charlo on September 30th at Las Vegas’ T-Mobile Arena, VMC will be presbt. The brand’s presence has already been noted during press conferences in Los Angeles and New York, standing alongside well-established sponsors like DraftKings and O’Reilly Auto Parts.
As per the news at this fight night, the VMC will adorn the ring canvas and make multiple appearances throughout the event, ensuring a seamless and enhanced integration.
While Canelo Alvarez hasn’t reached billionaire status, he’s undoubtedly a multi-millionaire. His journey began humbly, but now he can rake in over $40 million for a single night’s work, boasting an impressive net worth exceeding $100 million.
Recognizing the importance of sustaining income post-boxing, he’s wisely venturing into business endeavors to ensure ongoing earnings. Canelo’s business ventures and earnings have earned him a spot on the Forbes list. Being featured on this prestigious list is a clear indicator of success, a platform to display accomplishments and skills.
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