UFC is the biggest mixed martial artist platform. Since its establishment in 1993, the company pulled up a bigger market in the world of MMA. Today, it is a leading MMA platform led by Dana White who is also the President of UFC. However, the UFC struggled in its initial days when Dana White took over the company in 2001. Being a brand new sport in the American market, people didn’t know much about it and would never get across it. But, surprisingly, former US President Donald Trump aided Dana White to uplift the business during its hard time. Today, let us see how Donald Trump helped Dana White to build a billion-dollar company. Follow UFC News Updates with InsideSports.IN
How Donald Trump Helped Dana White Build The UFC?
Dana White purchased UFC in 2001. He soon recruited many fighters for the octagon fight, but, it didn’t help much in the initial days due to MMA still growing in several parts of the world. The UFC suffered losses due to a lack of audience and sponsorships as well as not getting venues for the UFC events. However, Donald Trump aided the UFC President to grow UFC during the rough times by providing arenas for UFC events.
During an interview with The Pivot Podcast, the UFC President opened up about the early-day struggles for UFC to grow on a large scale. The company took heavy losses during the phase. Then, he mentioned Donald Trump aiding him to book big UFC events at his own Trump Taj Mahal. This allowed UFC to engage with the audience and grow tremendously.
Donald Trump aided Dana White on several occasions which allowed the company to turn into a billion-dollar giant. White mentioned how Trump kept his promises and successfully made UFC the biggest MMA promotion in America. Also, the UFC President aligned himself with Trump’s election campaigns and gave speeches during his presidential run. Many times, he praised Trump for his economic and other developments during his days as the US President.
Their friendship is still strong today and Trump visits UFC events on several occasions. Today, UFC has merged with WWE under the Endeavor group with a valuation of $12 billion.
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