Conor McGregor: UFC Superstar Conor McGregor and Artem Lobov’s legitimate friendship is a widespread story among the MMA fanbase.” The Russian Hammer” has revealed a piece of surprising statement in his recent interview, citing to be the mastermind for his friend Conor’s gigantic Whisky Brand Proper twelve and how he rejected 1 million dollars from him. Follow UFC news and UFC Live Updates with InsideSport.IN
Conor McGregor: Artem Lobov claims to be MASTERMIND behind Proper Twelve Whisky, reveals secrets of McGregor’s SUCCESS – Check Out
Artem Lobov unties teh history behind Proper Twelve Whisky- The Russian Hammer had an ecstatic career in UFC and was the closest aid of UFC’s superstar and Double division champion Conor McGregor.
‘The Notorious’, made fortunes through UFC and topped the list of billionaires through his Irish Whisky venture Proper twelve Whisky. In April 2021, ‘Notorious’ sold his Proper 12 Irish Whiskey to a famed tequila brand for $600million and became one of the richest men in sport
Artem Lobov currently authoring his biography has mentioned how he pitched the idea to his friend Conor and the backstory of the gigantic venture.While,his finance degree and his earlier job in a bar helped to push the business to a great level.
“After the second Diaz fight, me and Conor were in the gym and we were talking one day and he says to me, ‘Artem, Thor, – ‘The Mountain’ out of Game of Thrones – I was chatting to him, and he’s offered me [the chance] to do my own vodka,
‘”He said, he was doing one in Iceland and now he’s offering me the chance to do one as well. It looks like a pretty good deal what do you think about that?’”
“I said, ‘well Conor I’ll tell you one thing. Vodka is the best-selling spirit and it’s definitely something we should look into at some point,’” he said.
‘”First of all, why would you do a Vodka in Iceland? Iceland is a beautiful country. I’ve been there before it’s amazing, but they are not known for their vodka.
‘”On top of that, it’s a very expensive country so the cost of making it in that country is going to be through the roof. Why would you pay a higher cost for an unknown quality? In Russia, I’m going to get you a much better deal.
“I said to him before you even look any further, ‘here’s what I know about Irish whiskey.’ I told him about my presentation from college. I told him about the dominance of Irish whiskey and all of that. He said, ‘you go off and see what deal you can put together’ and I went on my way.”
“Lucky for me, when I was studying in college, I used to work in the bar at the Radisson Hotel and I had a friend who worked in the bar with me,” he continued.
“We were just two 18-year-old kids. I obviously, left and did my own thing but Ivan stayed working in hospitality and worked his way up to be the general manager of a hotel.
“He put me in touch with a man called Niall of Classic Drinks, a top drink distribution company in Ireland. Niall was kind enough to meet me, at the Radisson actually, and he was very generous with his information.
“Once I got that information, I went on and met all different whiskey distilleries. I called some and met some in person. I did my research and put a beautiful deal together.”
“Once the deal was ready, I went to Conor and I said, ‘Conor, I have the deal ready for you. This is going to be a billion-dollar deal, no messing here.’ I’m not sure if he took me seriously or not at the time with the billion dollars,” Lobov said.
“I introduced Audie [Attar] and the rest of the Paradigm [Sports Management] team to my deal and all the people I was already working with and then we got going.
“We continued working on it and as you can see it was a massive success. I’m really happy to see that and I’m really happy to be a part of it.”
“Conor offered me $1m but I turned it down, I didn’t accept it. You know, throughout my career whenever I have helped Conor with camps, he offered to pay me for them camps, but I never accepted money from him,” he added.
“I said, ‘we’ve always been friends and helped each other. I never paid you for my camps so I’m not gonna accept money from you for my camps either.’”
“With the whiskey, there was a bit more to the story about how that went about and what happened, but I don’t want to share that yet,” Lobov concluded.
“I’m hoping my book does well and I will tell the story in the book.
“I turned down $1 million and didn’t accept the deal.”
Conor McGregor: Artem Lobov claims to be MASTERMIND behind Proper Twelve Whisky, reveals secrets of McGregor’s SUCCESS – Check Out
Follow UFC news and UFC Live Updates with InsideSport.IN
Editor's Pick
Cricket
IND vs AUS Perth Test: India sans Rohit Sharma begin last mile of WTC Final Race 2025
Top Stories
