The market value of World Wrestling Entertainment has fallen to $8 billion from $9.6 billion, and the market value of Endeavour Group Holdings—owner of the UFC and now WWE—has fallen to $6.6 billion from $7.4 billion.
The s sharp declines in the stock prices of WWE and Endeavour are being attributed by some to the PFL’s agreement with the Saudi Private Investment Fund. After learning that the PFL would receive a $100 million capital infusion from the Saudi subsidiary, stock website SeekingAlpha published two fresh analyst comments, one of which was bullish and the other bearish regarding the impact on Endeavour.
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UFC and WWE Parent Company’s Value Dropped
In the two days since news broke Saudi Arabia’s Public Investment Fund, which founded SRJ Sports Investments earlier this month, had paid almost $100 million for a minority share in mixed martial arts organisation Professional Fighters League.
In other words, Wall Street has staked that investing $100 million in the PFL will result in a $2.4 billion annihilation of its competitors. Naturally, the upcoming completion of WWE and UFC’s merger as a publicly traded entity has investors on edge.
It is understandable the worry that vast sums of Saudi cash will support the PFL’s international expansion. However, because it disregards the strength of the two companies’ brands and the management’s economic ability, the extent of the market cap loss for WWE and Endeavour approaches the ludicrous.
The UFC is by far the most popular MMA promotion in the world and one of the most lucrative sports brands in the world. Perhaps more significantly, Dana White, one of the greatest sports businessmen of our century, is in charge.
UFC and WWE Parent Company’s Value Dropped $800M- Full Update
WWE, on the other hand, continues to be significantly more well-liked on television despite the popularity and success of its most recent rival, All Elite Wrestling. Additionally, in April, its storied Wrestlemania series—basically the Super Bowl of professional wrestling—broke records in terms of attendance, gate, sponsorship, merchandise, and social media. Of course, Vince McMahon, the company’s CEO, has been a visionary.
As of this writing, Endeavour, which is also traded on the NYSE, was trading for $22.12, down 8% from yesterday, while WWE’s NYSE-listed stock was selling for $96.13, down 13% from yesterday.
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