UFC 284 X PRIME: Logan Paul cited the UFC X PRIME partnership as one of his most exciting experiences. On the other side, KSI asserted that no other brand had reached this level this quickly and that becoming the official drink of the UFC in just 14 months of its introduction was insane. KSI and Logan Paul also disclosed the strategy behind the multi-year contract with the UFC. Follow the UFC News Updates with InsideSport.IN
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UFC 284 X PRIME: KSI and Logan Paul reveal the master plan
The big MMA promotion’s official drink, PRIME Hydration, made its debut at UFC 284, and KSI talked about how insane it was to be there. Logan Paul revealed that he and KSI used social media to carry out these activities. He also mentioned how well the Hydration brand had used leverage.
Logan expressed his gratitude and love for how enthusiastically people received the product. On the other hand, KSI hailed PRIME as a breath of fresh air in the market for hydration drinks. Logan and KSI concurred that they treat PRIME like their child by engaging in the craziest marketing stunts for the company, such as dressing up as the Prime mascot. And that makes Prime different from other hydration drink brands like Gatorade.
Prime becomes the official drink of the UFC
The world’s leading MMA organization, UFC, and PRIME, the sports drink company created by Logan Paul and KSI, announced a multi-year global marketing partnership. This partnership brings together one of the most well-known sports in the world and the hydration company with the fastest expansion rate.
PRIME 🤝 @ufc pic.twitter.com/b24i8oufmB
— DrinkPrime (@PrimeHydrate) February 11, 2023
PRIME will take over as the UFC’s Official Global Sports Drink, giving the most significant new player in the beverage market access to several important UFC assets, including every UFC Pay-Per-View and Fight Night, accentuated by broadcast highlights and never-before-seen branding inside the fabled Octagon. PRIME will significantly increase brand awareness among the estimated 900 million TV homes in 175 countries that watch UFC broadcasts, thanks to the UFC’s extensive global reach.
The boys 🤝 #DrinkPRIME pic.twitter.com/bHfG7pn13G
— UFC (@ufc) January 31, 2023
The UFC, Logan Paul, and KSI will also work together to create unique content that will be shared on their wildly popular social media platforms, such as YouTube, Instagram, Twitter, and TikTok. With approximately 400 million social media followers worldwide, UFC, Paul, and KSI collectively provide them with unrivaled engagement chances with their devoted followers.
