Top 10 Sports-Business Deals – YearEnder 2021 Sports Business: Another Covid-19 impacted year for the World of Sport has passed. The Sports Business continues to suffer as tournaments, leagues once again got hit by postponements, restrictions & various other Covid-19 related issues. IPL Sale of two new franchises, NFL Record Broadcast deal and fe others though still established new benchmarks in the year. InsideSport takes you through TOP 10 Sports Business deals of the year which still managed establishing new record despite the Covid-19 related impact on the industry – Follow InsideSport.IN
Top 10 Sports Business Deals 2021: IPL two new franchises sale, NFL record broadcast deal hailed as biggest Sports Business deals of 2021: Check Out
SPORTS Business Deals 2021 No 1: BCCI & IPL Sells Ahmedabad & Lucknow franchise for US$1.7 billion (12,000 Crore +): For India & the world of cricket new benchmark was set as BCCI managed selling two new Indian Premier League (IPL) teams for record US$1.7 billion.
In sometime, this stage will be full with prospective bidders for 2⃣ new IPL Franchises. 👍 👍
— IndianPremierLeague (@IPL) October 25, 2021
Stay tuned for updates from the bidding process that starts shortly. 👏 👏 pic.twitter.com/g3M0oBoOJz
RP-Sanjiv Goenka Group committed US$964 million to acquire the Lucknow-based team, while CVC bought the Ahmedabad franchise for around US$736 million.
Such was the craze to buy IPL teams that the Glazer family, which owns Premier League side Manchester United failed in their bid to acquire the IPL franchise.
SPORTS Business Deals 2021 No 2: Biggest Sports Broadcasting Deal Ever – NFL Broadcast Rights for US$110 billion: The biggest sports broadcast story of this year and perhaps for several years to come landed in March as the NFL signed off on its new domestic television deals, pocketing more than US$110 billion over 11 years in the process.
The agreements mean that the league will remain on CBS, ESPN/ABC, Fox, NBC and Amazon from 2023 to 2033.
SPORTS Business Deal No 3 – CVC Emerges as Biggest Investor in Sports: Speaking of those increasingly pumping vast amounts of money into sport, private equity firm CVC made investments into IPL Ahmedabad Franchise, La Liga & a partnership with the International Volleyball Federation (FIVB).
- Bought Ahmedabad IPL Franchise for 5625 Cr
- Invested US$100 million to US$300 million for creation of a new commercial entity to operate volleyball’s international events
- CVC’s $2 Billion plus Investments in La Liga
- Six Nations Rugby and CVC confirmed UK£365m investment deal
SPORTS Business Deal No 4 – Newcastle United taken over by Saudis: The hugely controversial Saudi-led takeover of Newcastle United was finally completed in October. This brought an end to Mike Ashley’s troubled tenure as owner of the struggling Premier League club.
Confirmed: Newcastle United have officially been taken over by the Saudi Arabian Public Investment Fund. The new owners have approximately 10 times the wealth of Sheikh Mansour bin Zayed, the owner of Manchester City. pic.twitter.com/UyLyJp7wlf
— MUHAMMAD ONYANGO (@Moha001_Onyango) October 7, 2021
SPORTS Business Deal No 5 – Emma Raducanu NEW-DARLING for the Brands: On the endorsement front, rising tennis star Emma Raducanu became the new-darling for the brands.
Raducanu capitalised on her shock US Open triumph by claiming her first major endorsement deal with the Tiffany & Co jewellery brand.
19 year old London based Raducanu was also voted as BBC athlete of the year. She later signed agreements with bottled water brand Evian and French fashion house Dior.
SPORTS Business Deal No 6: Manchester United – Team Viewer Shirt Sponsorship Deal: Despite drop in performance, Manchester United again managed record shirt sponsorship deal.
Moving on from Chevorlet, Man United signed new sponsorship deal with technology company TeamViewer. The deal is reportedly paying the club €55 million per annum.
SPORTS Business Deals 2021 No 7: Adidas Finds Buyer for Reebok: German sportswear giant Adidas found a buyer for Reebok in the form of Authentic Brands Group. The groupagreed a deal to acquire the Boston-headquartered business for €2.1 billion.
The sale came 15 years after Adidas acquired Reebok for a reported US$3.1 billion back in 2006.
World Wrestling Entertainment (WWE) made the surprise decision to shut down its WWE Network over-the-top (OTT) service and migrate it to NBCUniversal’s Peacock streaming platform in a five-year, US$1 billion deal.
SPORTS Business Deal No 8 – Osaka’s Stays away from the action but lands multiple endorsement deals: Naomi Osaka took tennis world by storm by skipping French Open due to mental health issues, shunting the media & standing for social issues. The tennis ace landed multiple deals with biggest of the brands. She signed up as face of Louis Vuitton, Tag Heuer, Workday & Panasonic.
SPORTS Business Deal No 9 – NBA Sportradar Deal: In basketball, the NBA announced a US$1 billion, eight-year betting data and streaming partnership with Sportradar. This is the biggest deal for any commercial sports league with a betting entity. This will hand the league a three per cent equity stake as part of the deal, starting from the 2023/24 season.
The NBA has announced an exclusive, multiyear partnership agreement with Sportradar.
— Front Office Sports (@FOS) November 17, 2021
The NBA, WNBA, and G-League will move streaming data to Sportradar, including live data used by sportsbooks 🏀
The deal provides the NBA with an equity stake in $SRAD, who went public in Sept. pic.twitter.com/wu21eekNxD
SPORTS Business Deals 2021 No 10 – Serie A Media Rights Deal With DAZN: DAZN also claimed its biggest deal to date when Italy’s Serie A clubs gave the green light to the subscription streaming service’s €2.5 billion offer, giving it domestic coverage of the top-flight competition until 2024.
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