T20 WC LIVE Broadcast – Disney Star T20WC: A sluggish economy notwithstanding, the official broadcaster of T20 World CUP is striking BUMPER deals. According to available information with InsideSport, STAR Sports has signed almost 50 brands for the LIVE Broadcast of the World Cup. 80-85% inventory is already sold out. The inventory on LIVE Streaming of T20 WC on Disney Hotstar is also selling like a HOT-CAKE: Follow ICC T20 World Cup 2022 LIVE updates with InsideSport.IN
As per the available information from the advertisers, Star Sports is asking for Rs 55-60 crore for co-presenting sponsorship. Association ON-AIR Sponsorship package is pegged at Rs 23-24 crore for associate sponsorship. The spot buy rate is Rs 10-12 lakh per 10 seconds.
Star Sports has already closed deals with Emirates, Hero MotoCorp, Dream11, Coca-Cola, Byju’s, Pernod Ricard, GSK’s Haleon, and Healthians.
On digital, Disney+ Hotstar is asking for Rs 30-35 crore from co-presenting sponsors. Rs 18-20 crore is the price-point for the associate sponsors. For features like Super 4s, Super 6s, Fall of Wickets, and Milestones, the platform is seeking outlays of Rs 5 to Rs 8 crore.
T20 World Cup 2022: Ravi Shastri backs India to go the distance in…
T20 WC LIVE Broadcast: Bumper returns for Disney Star on ICC T20 World CUP AD-SALES, more than 50 brands signed for LIVE Broadcast of T20 World CUP: Follow LIVE Updates
T20 WC Broadcast Sponsors: InsideSport reached out to Star Sports for official comment but did not get any reply from the network. The sources in Star Sport have informed InsideSport that the network has roped in almost 50 brands.
The channel has sold almost 80% of the ad inventory.
T20 WC LIVE Streaming: Even on the LIVE streaming of World CUP on Disney+ Hotstar, the rights holder has sold almost all their inventory. As always the maximum inventory has been picked by e-commerce, food & beverages, retail, and electronics.
The standard CPM rate for midroll live ads is Rs 250 to RS 300 for the full tournament. For the Super 12 stage involving India matches, the CPM is Rs 500 to Rs 680. For Connected TV, the CPM rates range between Rs 480 and Rs 600 for the full tournament and Rs 960 to Rs 1280 for India matches.
The ICC Men’s T20 World Cup 2021, which was played in the UAE, reached over 400 million audiences on television. The India-Pakistan clash is believed to have delivered a reach of 200 million viewers on TV in a single day, and the match received a peak concurrency of 116 million viewers.
India Schedule T20 WC: India comes into this tournament on the back of successive T20I series wins against Australia and South Africa at home. India had crashed out of the group stage of the 2021 T20 World Cup held in the UAE.
India has won the T20 World Cup once, when it beat Pakistan in the final of the inaugural edition in Johannesburg in 2007. Team India will be up against arch-rivals Pakistan in their Super 12 Group 2 tournament opener on October 23rd. The Indian team will play five matches during the Super 12 stage.
Below is India’s 2022 T20 World Cup schedule and squad.
- India vs Pakistan: 23rd October, Sunday at 1:30 PM IST
- India vs A2 : 27th October, Thursday at 12:30 PM IST
- India vs South Africa: 30th October, Sunday at 4:30 PM IST
- India vs Bangladesh: 2nd November, Wednesday at 1:30 PM IST
- India vs B1: 6th November, Sunday at 1:30 PM IST
Follow ICC T20 World Cup 2022 LIVE updates with InsideSport.IN
