Sports Marketing: 10 SPORTING ICONS with their own marketing agencies

Sports Agency: Athletes-owned Sports Organizations: Naomi Osaka made a big stride in signing up Nick Kyrgios for her sports marketing agency EVOLVE. But the tennis superstar isn’t alone. Gerard Pique, Michael Jordan, Ravi Shastri and even MS Dhoni have had a fair share of experience in dealing with their own sports marketing agencies. Follow Sports Business Updates with InsideSport.IN

InsideSport takes a look at 10 Sporting icons who have parted ways with globally recognised companies to open their own agencies.

Sports Marketing Agency: Naomi Osaka makes big stride in sports marketing, check 10 SPORTING ICONS with sports agency

Naomi Osaka: Last month, Naomi Osaka left IMG to launch Evolve, a sports marketing company with her agent Stuart Duguid. On Monday, Australian Tennis player Nick Kyrgios became the first player to join the Naomi Osaka-owned Evolve.

Mahesh Bhupathi: Mahesh Bhupathi, 12-time doubles and mixed doubles Grand Slam Champion and won 52 ATP doubles titles is the founder of Globosport India Private Limited. The organization was founded in 2002 and it is a sports marketing and celebrity management organization.

It provides services in four areas including Talent and Brand Advisory (Celebrity endorsements in Bollywood, sport, music, south cinema and creative talent. Also, includes LIVE shows, social media influencers, TV and film casting, international cinema and sport and models), Digital Activation (branded content creation, influencer engagements and tactical campaigns), Production (TV commercials, print and digital) and In-Film (marketing and product placements).

Ravi Shastri: The former Indian cricketer and coach of the Indian cricket team, Ravi Shastri teamed up with Papia Pradeep Guha and Jaiveer Panwar and launched Sporting Beyond. Sporting Beyond is a sports management and marketing agency. The company specialize in marketing and creating new sports properties, mergers and acquisitions and current sports properties across India and worldwide.

Gerard Pique: Gerard Pique is the founder, CEO President and Chairman of the Board of Directors of Kosmos. The company was founded in 2017 and its portfolio has three subsidiaries, namely Kosmos Tennis, Kosmos Football and Kosmos Studio.

Sports Marketing Agency: Naomi Osaka makes big stride in sports marketing, check 10 SPORTING ICONS with sports agency

Jordan Palmer: NFL quarterback Jordan Palmer is the partner of a marketing agency called Common Thread Collectible. It was founded in 2012, and it specializes in digital marketing, digital sales, brand advertising, producing engaging content, growth marketing, google marketing, email marketing, Instagram marketing and many more.

David Villa: The Spanish Football player David Villa is part of an athlete representation and soccer marketing firm called VOS USA. The company scout and signs emerging quality players to provide the best leagues in the world with players who are ready to make an impact on a professional soccer team. It also connects brands with consumers by using integrated marketing strategies.

Sports Marketing Agency: Naomi Osaka makes big stride in sports marketing, check 10 SPORTING ICONS with sports agency

Tywanna Smith: Tywanna Smith is a former professional basketball player who played from 2005 to 2007. At the moment, she is the President of The Athlete’s Nexus, a firm that provides sports marketing and athlete development solutions for athletes and sports organizations. The organization educate athletes on sports business and guide them on how to execute various strategies.

Anil Kumble: The former Indian Cricketer, Anil Kumble is the Co-founder of Tenvic, a sports training and consulting company. It provides services in branding and sports, grassroots sports, and lesson from sports and technology and sports. In branding and sports service, Tenvic use sports to build brands and assist them in engaging with consumers.

Sports Marketing Agency: Naomi Osaka makes big stride in sports marketing, check 10 SPORTING ICONS with sports agency

MS Dhoni: The former Indian Cricket Team captain MS Dhoni has stakes in the sports marketing and management organization named Rhiti Sports. The organization manage quality players like Bhuvneshwar Kumar and Faf Du Plessis, RP Singh, Ravindra Jadeja, Suresh Raina and Pragyan Ojha. The organization specializes in talent representation, sponsorship management, event management, sports-based ventures, outdoor advertisement, ATL and BTL services and TV and film production.

Sports Marketing Agency: Naomi Osaka makes big stride in sports marketing, check 10 SPORTING ICONS with sports agency

Roger Federer: One of the most popular athletes, Roger Federer, along with his agent Tony Godsick and Partners Ian McKinnon and Dirk Ziff formed an agency known as Team8. Founded in 2013, Team8 is a sports and entertainment organization, which specializes in athlete management, consultation with global brands and the creation and management of premier events.

Sports Marketing Agency: Naomi Osaka makes big stride in sports marketing, check 10 SPORTING ICONS with sports agency

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