Serie A Live Streaming: Viacom 18 acquires Serie A rights for India

Serie A Live Streaming – Reliance in Sports Broadcasting: Reliance’s intent to enter Sports-Broadcasting business is getting clearer by the day. After acquiring La Liga rights last month, Mukesh Ambani’s promoted Viacom18 has now acquired the rights of Serie A for next 3 years. This is Reliance linked entities 4th big rights acquisition in last two months.

Serie A Live Streaming: After La Liga, Abu Dhabi T10, Reliance promoted Viacom 18 acquires Serie A rights for India

Serie A Live Streaming – Reliance in Sports Broadcasting: Viacom18 has acquired both broadcast and digital rights of one of the world’s most followed football league Serie A. With this acquisition the group now has rights of two of the 3 biggest football leagues of Europe i.e La Liga & Serie A.

Besides this, another Reliance linked entity Football Sports Development Limited (FSDL), the promoters of Indian Super League on Wednesday had made announcement of acquisition of AFC portfolio of rights.

The rights for Serie A are for the Indian subcontinent for the next three seasons. This comes close on the heels of the company acquiring rights for Spanish football league La Liga, ATP Masters (tennis) and Abu Dhabi T10 (cricket).

Serie A which is already in progress will also be live streamed on Voot & Jio.

Also Read: IPL 2021: Reliance planning big entry into sports-broadcasting, may bid for IPL rights

Reliance planning big entry into sports-broadcasting, may bid for IPL rights

Serie A Live Streaming – Reliance in Sports Broadcasting: As the BCCI gears up for the tender for the IPL media rights by the end of this year, it is being widely reported that Reliance Industries is all set to venture into sports broadcasting through Network18 Group and Reliance Jio.

According to the information available, IPL Media rights will be first on target for the new broadcast venture next year & company has already started preparing for the same.

Viacom 18 in which Network18’s broadcasting subsidiary TV18 owns a majority stake on the side has been acquiring other sports properties to build readymade traction for the new venture whenever it gets launched.

Reliance interests in Sports:

It is worth noting that slowly and gradually Reliance has emerged as one of the key player in the Indian Sports industry & with talks of their entry into Sports Broadcasting, they may rule the roost in the future –

– Reliance owns IPL team Mumbai Indians

– Reliance owned entity owns Indian Super League (ISL)

– Reliance also had a Joint Venture in India with Global Sports Marketing giants IMG. The entity is now 100% owned by the Indian promoters and is called RISE

– Reliance promoted – Reliance JIO has weaved in partnerships with various sports rights including BCCI Rights to be streamed on their platform.

– Reliance Jio also had placed direct bids for both IPL Rights & BCCI digital rights in past.

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