Performax Activewear is set to replace Six5Six as the official kit sponsor for the Indian Football team. It is a product of Reliance merchants based in Mumbai. This shift follows the conclusion of a long-running partnership between the national team and Six5Six.
The All India Football Federation (AIFF) and its commercial partners, Football Sports Development Limited (FSDL), have reportedly reached an agreement with Performax Activewear to become the official kit manufacturer and sponsor for the Indian national football team. This partnership is expected to span multiple years.
Performax Activewear is renowned for its high-quality sports gear. It includes clothing, footwear, and accessories designed for various sporting activities. The company is committed to expanding its involvement in Indian football. This development highlights the growing influence of domestic brands in India’s sports sponsorship landscape.
Performax will now serve as the shirt sponsor for the Indian football team. Thus signalling the beginning of a new era in the sport’s development within the nation. The transition from Six5Six to Performax reflects the evolving dynamics of sports sponsorship in India. It also underscores the increasing importance of local brands in the field.
In the Indian sports market, Performax Activewear has firmly established itself. Forging partnerships with well-known sports clubs such as the Jaipur Pink Panthers in the Pro Kabaddi League (PKL). Chennaiyin FC, Northeast United FC in the Indian Super League, and the Mumbai Indians in the Indian Premier League. Their extensive experience working with elite sports teams positions them well to enhance the prospects of the growth of the Indian football team.
