This Privacy Policy is intended to inform visitors and customers (‘you’) of this website about how your personal data is collected, used, stored, and otherwise processed while you browse and interact with this website. Our commitment to data protection and privacy extends to complying with relevant data protection regulations, including the General Data Protection Regulation (GDPR) applicable in the European Union and applicable data protection laws in India. We are: Better Collective A/S
Sankt Annæ Plads 28 1250 København K Denmark (DK)
This Privacy Policy was designed to inform customers and this website’s visitors (‘you’) about how their personal data is gathered, used, stored or otherwise processed while browsing this website.
This Privacy Policy is effective from the 1st of May 2024.
Changes to the Privacy Policy
We may update this Policy from time to time if we find it necessary, therefore we suggest that you review it on a regular basis.
There may be two types of modifications that can take place: essential and/or minor.
Essential modifications may occur when we change the way of processing your data. This modification may affect your rights and obligations regarding the processing of your personal data (e.g. if we apply new services to our website that significantly impact the way we process your data). Minor modifications have no impact on your rights and obligations regarding the processing of your personal data (e.g. linguistic corrections or improvements, new fonts or styles)
We will inform you about any essential changes in advance, so that you have enough time to understand and consider the changes before they come into effect.
Personal Data
While visiting our website, we may process the following types of your data:
Types of Data Processed
Firstly, we collect electronic identification data which includes your IP address, the operating system you use on your device, unique device identifiers and mobile network information, device location, the browser type you used to visit our website, and the date and time of access to our website.
Secondly, we gather data about your habits, which pertains to your interactions with websites of our partners. This data involves whether you have visited any of our partner’s websites, registered on any of our partner’s websites, or taken part in gaming activities after visiting any of our partner’s websites. It is essential to note that this kind of data is processed on an aggregated level and cannot be linked to your identity.
Thirdly, we process personal preferences based on your interactions with our website. This data helps us send you targeted push notifications to enhance your experience and keep you informed about relevant updates and offerings.
To facilitate the processing of the above-mentioned data, we use cookies and similar technologies. These tools enable us to improve site functionalities, promote our products effectively, and deliver third-party content tailored to your interests. For more details about the cookies we use, please read our Cookie Policy.
Purpose of Data Processing
The personal data we collect serves several purposes. It is vital for ensuring the proper functionality of our website and providing a seamless browsing experience. Additionally, we use this data to analyze the performance and usage of our website, thereby identifying areas for improvement.
Promoting our products and services efficiently is another key purpose of data processing. Understanding user preferences and behaviors allows us to market our offerings more effectively. Furthermore, we aim to enhance your experience by delivering personalized content and push notifications based on your interests and interactions. Keeping you informed about updates, offers, and promotions relevant to your preferences is part of our commitment.
Moreover, we conduct statistical analyses using aggregated data to understand overall user trends and behaviors without personally identifying any individual. This aggregated data analysis helps us make informed business decisions and improve our services continually.
The legal basis for data processing
Electronic Identification Data
The processing of electronic identification data, such as your IP address, operating system, unique device identifiers, mobile network information, device location, browser type, and the date and time of access, is based on our legitimate interests. This legal basis allows us to ensure the proper functionality and security of our website. Additionally, it aids in the analytical understanding of user demographics, enabling us to optimize content delivery effectively.
Data About Your Habits
Processing data about your habits includes interactions with partner websites, such as visits, registrations, and participation in gaming activities. The legal basis for this activity is also our legitimate interests. This data is vital for performing statistical analysis to calculate revenue and understand user engagement. Such insights help us improve our service offerings and overall business strategy. Note that this data is processed on an aggregated level and cannot be linked to your identity.
Personal Preferences (Push Notifications)
For processing your personal preferences, particularly regarding push notifications, the legal basis is your consent. This includes your preferences and interests based on interactions with our website. By obtaining your explicit consent, we ensure that you receive targeted push notifications designed to enhance your user experience and keep you informed about relevant updates and offers. You have the right to withdraw your consent at any time.
Your Rights
Processing of personal data that may occur on this website is about you and your personal data. Therefore, you are in the position of a data subject, under the relevant EU Data Protection Law, namely General Data Protection Regulation (‘GDPR’). As a data subject you are entitled to exercise rights that are guaranteed by the GDPR, which is explained in the section below. The General Data Protection Regulation (GDPR) encompasses a comprehensive set of rights that often cover or exceed requirements under other data protection laws, including Indian data protection laws, we believe it provides a robust framework for all our users, regardless of their location. By adopting a harmonized approach based on the comprehensive rights provided under GDPR, we ensure that all users, including those from jurisdictions like India that have overlapping or similar rights, are adequately protected.
Your rights under the GDPR
- To withdraw previously given consent to data processing
- To access your personal data that we hold or process
- To request correction of any personal data that is incorrect or out of date
- To request deletion of your personal data that we store
- To object to our use and processing of your personal data
- To request limitation of our use and processing of your personal data
- To demand portability of your personal data
- To lodge a complaint with the relevant Data Protection Authority if you think that your rights are being violated
For more information on these rights, or if you want to send us the request concerning your rights, you can contact us at Better Collective A/S
Sankt Annæ Plads 28 1250 København K Denmark (DK)
You may also contact Danish Data Protection Agency: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K.
Data protection
Keeping your data up to date and secure is our high priority when it comes to data protection. We are committed to using appropriate technical and organisational measures to make sure that your personal data is safe and well protected against accidental loss, theft, unauthorised access or use, breaches, or any other potential illegal activity.
Another method that we use to protect your data is access control. Only authorised and trained staff have access to your personal data that we store, which is necessary for the performance of their job.
Third-party recipients
It is possible that your data will be shared with entities who help us improve and develop our products and services (e.g., marketing, advertising, analytics, development, and security). Therefore, it may be necessary that they process your personal data to perform the tasks on our behalf.
As it is defined under the GDPR, those third parties are to be considered as data processors. Data processors are involved in the processing activities on the basis of relevant data protection agreements, which are created to make sure that your personal data is safe and secure.
It is also possible that we may share your personal data with public authorities and law enforcement bodies if we are required or legally obliged to do so.
Your data outside of the European Economic Area (EEA)
When and if your personal data is transferred outside of the EEA, we will make sure that all appropriate measures are taken to provide an adequate level of data protection as the applicable data protection law defines it.
Your personal data may be transferred to a:
- Recipient based in a country that is considered to have an adequate level of data protection, according to the European Commission. A list of countries with an adequate level of data protection can be found here
- Recipient based in a country that does not provide an adequate level of data protection, according to European Commission. In this situation we will enter into a Data Protection Agreement with the recipient, that will include Standard Contractual Clauses issued by the European Commission. This would oblige the recipient to provide a level of security and data protection equal to that required by the GDPR.
