Premier League Sponsorship: PL Betting Sponsorships: Beginning with the 2026–27 season, Premier League clubs have voluntarily decided to stop sponsoring gambling on the front of shirts. The eight teams are Bournemouth, Brentford, Everton, Fulham, Leeds, Newcastle, Southampton, and West Ham. Existing contracts can be finished during the three-year transition period without incurring fines from clubs for early termination. Follow Premier League LIVE Updates on InsideSport.IN.
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Official Staement: https://www.premierleague.com/news/3147426
“Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.” the statement read.
Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising
➡️ https://t.co/FG6V7sJcds pic.twitter.com/5xDX5sR4gY
— Premier League (@premierleague) April 13, 2023
Clubs in the Premier League declared on Thursday that they would no longer accept bookmakers as their primary jersey sponsors. Sponsorships will be permitted to continue until the end of the 2025–26 season Campaigners have praised the decision, but it is likely to increase attention on other sports sponsorships that involve gambling.
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In recent years, there has been a lot of discussion about the advertising of gambling in sports and on sports broadcasts. The UK government has been reviewing all gaming laws. Its long-awaited proposals and accompanying legislation are expected in the coming months.
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The Premier League may be taking a proactive approach by deliberately getting ahead on the issue. It is because future legislation is likely to prohibit gambling advertising in the UK. The focus will likely shift to other areas. Like pitchside advertising and TV broadcasts of sports, where betting advertising is prominent.
