Naomi Osaka LeBron James partnership: Tennis ace Naomi Osaka has set up a new entertainment company Hana Kuma in partnership with NBA legend LeBron James. After a slew of businesses, the highest-paid female athlete in 2021, now enters Hollywood, with her firm set to venture into entertainment programming. Follow all sports business updates on Insidesport.IN
Naomi Osaka LeBron James partnership: Naomi Osaka continues business expansion, partners with LeBron James to launch media company Hana Kuma – Check details
As per the New York Times, Tennis superstar Naomi Osaka has launched Hana Kuma, a media company in partnership with SpringHill, co-founded by LeBron James. As per the report, Hana Kuma will include scripted and unscripted television series, documentaries, anime and branded content.
Speaking to NYT, Osaka said, “I honestly can’t say if I’ll personally be in anything right now. What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me.”
Hana Kuma continues Osaka’s off-field line of investments, with products from her skincare company, Kinlò being listed on Walmart. She also began a sports representation agency last month called Evolve, which signed tennis star Nick Kyrgios.
Naomi Osaka is launching her own media company — Hana Kuma — in partnership with LeBron James and Maverick Carter’s The SpringHill Company.
“We’ll bring stories to life with this goal: to make unique perspectives feel universal and inspire people along the way” – @naomiosaka pic.twitter.com/hW0rOJ2cav
— Front Office Sports (@FOS) June 21, 2022
The first project with Hana Kuma credits will be a New York Times Op-Doc about Patsy Mink, the first woman of colour elected to Congress. Osaka’s company is also working on unspecified documentary content for Epix, a premium cable channel now owned by Amazon.
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Naomi Osaka LeBron James partnership: Naomi Osaka continues business expansion, partners with LeBron James to launch media company Hana Kuma – Check details
There’s reason we call ourselves an Empowerment Company. This incredible woman and the stories she is going to bring to life is EXACTLY what we about!!!Incredibly proud to call her my partner. @naomiosaka @makespringhill #MoreThananAthlete https://t.co/mellHFKP9Q
— LeBron James (@KingJames) June 21, 2022
Hana Kuma which stands for “flower bear” in Japanese will receive financing from SpringHill entertainment. The fast-growing entertainment company was founded by Maverick Carter and LeBron James in 2020.
SpringHill has a marketing consultancy and also has a media and apparel division dedicated to athlete empowerment. The company also ventures into film and television production.
Osaka has 12 sponsors, including Nike, Mastercard, Louis Vuitton and Panasonic. Her longtime agent and business partner, Stuart Duguid, said some could be involved with Hana Kuma content. Duguid is a Hana Kuma co-founder.
Naomi Osaka LeBron James partnership: Naomi Osaka continues business expansion, partners with LeBron James to launch media company Hana Kuma – Check details
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