Most Expensive Boot Deal: Football players are known for their boot deals and it makes headlines in the market. Man City winger Jack Grealish signed the most lucrative boot contract ever handed to an English footballer. Grealish was associated with Nike since his teenage days and he now moved to Puma with a deal of £10million-a-season.
Puma has already appointed Man City boss Pep Guardiola as an ambassador and they have supplied City’s kit for four years.
Puma’s Head of Sports Marketing Johan Adamsson states, “We want to make Jack one of the most important brand faces in football and culture.” He also added on Grealish, “His position opens up opportunities to work with many of our fashion initiatives and to collaborate with him on his many personal causes.”
The 27-year-old is also associated with luxury fashion house Gucci and headphone specialists Bose. Let’s look at other names in the biggest boot deals and we have some biggest footballers:
Most Expensive Boot Deal: Not Cristiano Ronaldo, Lionel Messi, Erling Haaland, Neymar among biggest earners from Boot deals with £20 million + deals – Check details
Kylian M bappe (PSG) – Nike, £14million-a-year
We all know the value of Mbappe who had already won the World Cup for France and played back-to-back FIFA WC finals. The 24-year-old has a contract with Nike worth £14million-a-year. He secured a deal with this American company in 2018. The Frenchman agreed on a 10-year deal worth around £140m.
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Cristiano Ronaldo (Al Nassr) – Nike, £15million-a-year
Cristiano Ronaldo is the superstar of the game and currently playing for a Saudi Arabia club, Al Nassr. His contract story with Nike started in 2003 when he just moved to Manchester United.
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In 2016, when Ronaldo was in his peak phase at Real Madrid, Nike granted him a lifetime deal. He became only the third athlete to get this deal after basketball legends Michael Jordan and LeBron James. The long-term deal with Nike was worth $1bn at the time. The Portuguese star has tried different types of Nike boots, such as Mercurial Vapor.
Most Expensive Boot Deal: Not Cristiano Ronaldo, Lionel Messi, Erling Haaland, Neymar among biggest earners from Boot deals with £20 million + deals – Check details
Lionel Messi (PSG) – Adidas, £18million-a-year
Ronaldo’s biggest rival from Argentina, Lionel Messi is associated with Adidas since 2006 when he just started his initial career with Barcelona. His deal with the company is worth about £18m-a-year. He recently won the FIFA World Cup for Argentina and since then, his popularity increased heavily.
Adidas also have a lifetime deal with the PSG star. Do you know that Messi even has his own sub-brand of boots, Adidas Messi? We saw such things in case of Nike’s Air Jordon in the name of NBA star Michael Jordan.
Erling Haaland (Man City) – Nike!, £20million-a-year
Erling Haaland is the future superstar of the football world. He moved to Man City last summer and in his debut season, he is currently the main contender to win the Golden Boot award. Haaland had a deal with Nike that expired in 2022. As per the reports, he might get a new deal with the US Company for around £20m-a-year. However, Puma and Adidas will also contact him for a new deal but the Norway international will stick to Nike.
Most Expensive Boot Deal: Not Cristiano Ronaldo, Lionel Messi, Erling Haaland, Neymar among biggest earners from Boot deals with £20 million + deals – Check details
Neymar (PSG) – Puma, £23million-a-year
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Neymar is currently number one in the contract of the boot brand. The Brazilian has a contract with Puma worth a whopping £23m-per-year, the largest-ever individual sponsorship contract in sports history. He was connected with Nike for the majority of his career but he moved to Puma in 2020 after breaking a 9-year relationship with Nike.
Neymar showed his preference for Puma by saying, “I grew up watching films of great football icons like Pele, Johan Cruyff, Lothar Matthaus, Eusebio, and Diego Maradona, who each played in Puma. I wish to bring back then legacy that those athletes created on the pitch.”
Most Expensive Boot Deal: Not Cristiano Ronaldo, Lionel Messi, Erling Haaland, Neymar among biggest earners from Boot deals with £20 million + deals – Check details
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