Certain products make their way into the market because of the fame attached to the influencer endorsing it. However, they don’t fail to face a backlash from the market as well as from other influencers who object about the efficacy due to the lack of research put behind the product. This is what happened when YouTube streamer Ludwig took a dig at TikToker Addison Rae after the launch of her blue light skincare product, Screen Break. YouTube Streamer Ludwig, Addison’s Screen Break, Valkyrae’s ‘RFLCT’, Ludwig slams Addison, Blue light protection product, Ludwig on TikToker Addison Rae
Famous Youtuber Valkyrae was also unable to pull a stunt following the launch of a similar product ‘RFLCT’, months after which TikToker Addison tried her luck at ‘Screen Break’. These products claim to protect users from harmful blue light emitted from digital screens but lack scientific evidence to convince the potential market.
Ludwig, who is vocal about his opinions, slammed Addison’s “pathetic” lack of research to back up her product. He went ahead to compare her product with Valkyrae and mockingly pointed out “just went and found another Rae.”
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“This time they got a new Rae, it’s Addison Rae,” he explained. “Which is just pathetic that she didn’t even do a little due diligence. Not even a quick Google search. She would find out that it’s just not a good idea.”
Ludwig admitted that he wasn’t against any new product, but discouraged the dearth of scientific research that went into making such products.
“It’s like if I launch an NFT tomorrow. Like I somehow just missed everything that’s happened and thought it would be cool to launch a bunch of Ludwig NFTs,” he explained. “I don’t get it, I don’t get how you’re that tone-deaf to see that we don’t f**k with the blue light cream anymore.”
Valkyrae’s ‘RFLCT’ was rolled back from the market just two days after it’s launch, which is why Ludwig predicts the same for this new product which seems to follow ‘RFLCT’s footsteps.
