Lionel Messi Transfer: Argentine’s arrival in PSG skyrockets merchandise sales, social media overnight- Lionel Messi’s arrival in France has set the PSG social media as well as merchandise sales on fire. While it was inevitable, the Paris Saint-Germain director Nasser al-Khelaifi told reporters that people would be “shocked” by the result the 34-year-old six-time Ballon d’Or soccer world player of the year would bring to the club.
“It will be very exciting for our fans and fans worldwide. It is amazing what we have tried to achieve, Leo, Jean-Claude, the fans. We have a big ambition, a football project we are very proud of where we are today.” said Nasser al-Khelaifi. “There is no secret this agreement with this best player in the world. Leo I would like to thank you, wife, and father Jorge for the job you have done to make this happen.”
Lionel Messi Transfer: Argentine’s arrival in PSG skyrockets merchandise sales, social media overnight
In June, Amazon won the rights to broadcast 80% of the Ligue 1 matches. This deal worked excellently for them as they bought it at just a fraction of the original price after partner Mediapro pulled out.
Ronaldo, Messi, Zlatan, and more with their luxurious rides;
Check Out ⤵️https://t.co/xmDKe0I8jB
— InsideSport (@InsideSportIND) August 12, 2021
“Amazon already got its early Christmas present in June and now just won the lottery. Broadcasting so many matches for so little money, with Messi on top of that, it’s all a big win,” Chaudel said, as quoted by Reuters.
Lionel Messi Transfer: Argentine’s arrival in PSG skyrockets social media overnight
According to activity tracker Talkwalker, PSG enlarged 3 million followers, including 2.1 million on Instagram and 611,000 thousand on Facebook, all from Friday evening to Tuesday evening (timeline of the Messi to PSG saga).
That day, the account gained 3.07 million followers and today the account has added 2.34 million followers more.
It is estimated that Messi’s arrival could boost PSG’s value by 10-20%, which was valued at $2.5 billion by Forbes in April.
Lionel Messi Transfer: Argentine’s arrival in PSG skyrockets merchandise sales, social media overnight
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