IPL Media Rights Tender – Disney Star Sports Investments: This news will sound as music to BCCI’s ears. The biggest & largest sports investor in the country Disney Star Network will continue to remain ‘BULLISH on rights renewal for IPL, BCCI & ICC Rights’. In his interview to Economic Times, the president of The Walt Disney Co India & Star India, K Madhavan has declared that company will continue to invest big in SPORTS-RIGHTS: Follow Sports Business News & IPL 2022 LIVE Updates with InsideSport.IN
“Sports business for us is in an investment mode and we won’t shy away from investing heavily. We are going to be bullish on all rights renewals. We have over 60% market share in sports, which we want to continue to have”.
IPL Media Rights Tender: Sports to continue as Disney Star Network’s BIG-BET, President declares will stay bullish on IPL, BCCI, ICC Rights renewals
Disney Star Sports Investments: Star Network as this stage hold rights of BIG-3 i.e IPL, BCCI Home Matches Rights & the ICC Rights. While IPL & BCCI rights cycle ends this year, the ICC Rights are with the company till 2023.
All 3 rights are coming up for renewal in the coming 12 months & according to Madhavan Disney Star Network see huge value in the renewal of these rights.
“Cricket contributes to close to 80% of the Indian sports viewership
“there are three major properties coming for renewal this year. So, the future will depend on how this is getting distributed and who manages to get what”
“We are going to be bullish on all rights renewals. We have over 60% market share in sports, which we want to continue to have.
“We are investing not only in cricket but all sports.
“Also, we have invested in taking the sports deeper and wider. Today, all the important sports on our network are being telecast in four to seven languages, which I would say, has been a very innovative initiative from our side”, Madhavan was quoted by ET.
IPL Media Rights Tender: BCCI to release tender by February for 2023 to 27 Cycle
IPL Media Rights Tender – IPL 2022: Meanwhile, the BCCI will release the much-awaited MEDIA RIGHTS Tender for sale of IPL’s next five-year media rights in February. According to well placed sources, the board is looking to complete the sales process before the start of IPL 2022.
As reported earlier the global financial consultants KPMG has almost finalized the process of sales of rights & tender will hit the market 2nd or 3rd week of February.
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E-Auction or Closed Bids? The sources in board informed InsideSport that the board & their consultants are inclined towards E-Auction process for the sale of media rights.
BCCI had earlier employed the same process for the sale of India Cricket & BCCI’s Title Sponsorship rights & the results were great. The board is likely to again opt for E-AUCTION for the sale of IPL Media Rights for the period of 2023 to 2027.
“Nothing is finalized as such but obviously e-auction gave good result for the sale of BILATERAL media rights. We feel e-auction is a right way to go & can drive best possible value for the rights”, said top BCCI official.
In 2017, the IPL rights were sold via closed bids. Star India (now part of Disney) outbidded Sony Network & others to acquire the rights for Rs 16,347 crore.
BCCI is now expecting bid in a range of 35,000 to 40,000 Crores which is almost 150% of the last value of rights.
“12,000 Crore for sale of two franchises was phenomenal. Fingers crossed, we should get 40,000 crore plus from the IPL Media Rights.”, recently BCCI President Sourav Ganguly shared light on his expectations.
WATCH the space for all LIVE Updates on IPL Media Rights Tender & IPL 2022 on InsideSport.IN
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