The unimaginable is finally starting to enter people’s minds. The Indian Premier League (IPL), which was founded by the BCCI, is actively killing Indian bilateral cricket scene.
The amount of eyes a property can draw determines how the business is run. Given that, Indian Cricket is going through a catastrophic change where a domestic league is displacing international cricket.
After a protracted search, the BCCI recently selected Dream11 as the shirt sponsor for Team India. The fantasy XI gaming platform joined the BCCI at a time when the board sorely needed supporters because it saw a tremendous financial opportunity.
Executives in the industry as per MoneyControl don’t believe that other organizations besides Dream11 competed for this opportunity. Therefore, this Dream11 “gesture” won’t quickly be forgotten in the current Indian cricket ecosystem.
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BCCI and never-ending Title sponsorship saga
Finding a home broadcaster is not the only issue the Indian cricket board is facing in the months leading up to September, when India and Australia prepare to play a series of white-ball matches before the 50-over World Cup.
The hunt for a title sponsor when the one-year agreement with Mastercard expires is also on their minds. Since the Australians visited India in March, the hunt has been ongoing, but no one has stood up.
After PayTm was replaced, Mastercard signed a deal to serve as the official title sponsor for all men’s and women’s matches played at home starting in September 2022.
Ideally, BCCI should once again be looking at recovering from the market the minimal sum of Rs 3.8 crore per game that Mastercard replaced PayTm at when it took over last year.
However, the BCCI has been compelled to lower the price to under Rs 3 crore each game in an effort to recruit sponsors due to the lack of interest thus far. But no one has yet expressed interest.
IPL is threatening Indian Cricket as a whole
But how can IPL put the bilateral space in danger? The following are answers: 1) The IPL provides significantly more competitive cricket than a bilateral series; 2) The IPL’s annual schedule doesn’t change, in contrast to the unpredictability of bilateral cricket; and 3) The IPL blends BCCI support with the greatest minds in the industry—the franchises.
Bilateral cricket also does not count toward World Cup qualification (the lone exception is the World Test championship cycle). As a result, a major event like a white-ball series between Australia and India doesn’t draw the necessary support or money.
Yes, that’s correct. Any remaining interest in bilateral cricket is being killed by the IPL, according to a top BCCI executive.
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