IPL 2023: Former India cricketer Sachin Tendulkar has filed a police complaint with the Mumbai Crime Branch’s cyber unit, stating that his name, voice, and photographs are being exploited in fraudulent ads to mislead customers online. The Mumbai Police Cyber Cell has filed a complaint against unnamed individuals under sections 426, 465, and 500 of the Indian Penal Code and has begun an investigation. Follow Indian Premier League 2023 live updates with InsideSport.IN
Access to trustworthy products is essential. Use the platform’s reporting and blocking tools to keep our communities safe. Let’s be proactive in creating a safer online environment. pic.twitter.com/JZR1FZTJtj
— Sachin Tendulkar (@sachin_rt) May 12, 2023
According to multiple media sources, Sachin Tendulkar’s personal assistant discovered an oil company commercial on Facebook that exploited Tendulkar’s photo for marketing, saying that the product was approved by the experienced player, and similar adverts were also discovered on Instagram. The Mumbai Police Cyber Cell has filed a case in this subject under numerous parts of the Indian Penal Code (IPC), including cheating and forgery, as well as pertinent portions of the IT Act.
For those unfamiliar, this is not the first time someone has exploited Sachin Tendulkar’s image or voice to promote a product, duping people online. Tendulkar’s team issued a statement earlier in 2020, claiming that they will take legal action against firms and people who use his name and photo for commercial purposes without his authorization. Tendulkar had filed a lawsuit against a casino in Goa at the time for using a modified portrait of him in promotional material.
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