IPL 2023 LIVE Streaming – IPL LIVE Streaming Bhojpouri: The Indian Premier League 2023 (IPL 2023) will be BIGGER & BOLDER courtesy LIVE Streaming partner Viacom18. In a major move the official partner will stream the IPL Season 16 in 11 languages. The new addition to the IPL telecast in languages includes Bhojpuri. This as per InsideSport estimates, will add 30-40MN more audiences to IPL’s viewership: Follow IPL 2023 LIVE Updates with InsideSport.IN
Bigger, Better, Bolder IPL LIVE Streaming coverage this year
- IPL 2022 LIVE Streaming was limited to 6 languages i.e English, Hindi, Tamil, Telugu, Malayalam & Kannada
- As per info available, Viacom18 is planning to LIVE Stream IPL 2023 in 11 languages
- The new addition of languages include Bhojpuri which is the 2nd most spoken language in India after Hindi
- Other than IPL will also be LIVE Streamed in Bengali & Gujarati.
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IPL 2023 LIVE Streaming: Viacom18’s BIG DECISION, for 1st time IPL to be LIVE Streamed in Bhojpuri: Follow LIVE Updates
IPL LIVE Streaming Bhojpouri: The decision is likely to be a game-changer for IPL this season. Sports18 already had announced that IPL this year will be STREAMED LIVE for free on Jio Cinema. Now with decsion of adding more languages will further enhance the reach of IPL.
It is being estimated that IPL this year will reach out to 500 million users only on DIGITAL.
This year it will be 1st time that IPL will have two different MEDIA RIGHTS Partner. IPL 2023 will be LIVE Broadcasted by STAR Sports Network & LIVE Streaming will be done by Viacom18.
As per a report by E4M, the streaming partner is also planning to have a different strategy for pulling in advertisers for the season this year. Instead of selling AD-IMPRESSIONS based inventory, Viacom18 is planning to sell its inventory exactly like it is sold on TV.
The media giant will sell SPONSORSHIP Packages and standalone inventory in 10 Second slots. According to the report, they have also slashed the prices of inventory & sponsorship packages vis a vis Disney+ Hotstar.
“They are playing on reach and mass. They claim to reach 500+ million subscribers and no match is behind any paywall. They want to connect with newer advertisers who have always aspired to be associated with IPL but did not have the means. Also, the legacy brands will nevertheless continue their association,” a senior media planner told e4M.
How much Viacom has to recover from the market?
Viacom18 (Sports18) bagged the IPL digital rights for the Indian subcontinent for a whopping sum of Rs 20,500 crore. On each IPL match their cost price is Rs 50 crore. According to some industry experts InsideSport spoke to, in the current circumstances it will be difficult for the RIGHTS HOLDER to even recover 50% of that price.
“Very steep is the ask. They are banking on the reach but the issues is some of the regular categories on cricket & IPL are struggling at this stage. In these difficult times, it is next to impossible for them to come anywhere closer to their buying price”, opined and industry veteran.
Follow IPL 2023 LIVE Updates with InsideSport.IN
