IPL 2023 LIVE Streaming – IPL LIVE Jio Cinema: Viacom18 will be positioning JioCinema as biggest destination for entertainment & LIVE Sporting action on the back of Indian Premier League (IPL 2023). The Reliance investment company has decided to merge its OTT platform Voot with JioCinema. The combined OTT according to reports can be rebranded. The IPL 2023 will be LIVE Streamed on Jio Cinema and that too for free for its users: Follow Indian Premier League Updates With InsideSport.IN.
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IPL 2023 LIVE Streaming: Big decision by Viacom18 before IPL 2023, Voot merges with JIO Cinema: Follow LIVE UPDATES
Viacom18 had acquired the digital rights for IPL 2023-27 for Rs 20,500 crore. It dabbled with live-streaming of sports exclusively on both VOOT & JioCinema on separate ocassions. FIFA World Cup Qatar 2022 was streamed LIVE on Jio Cinema. While VOOT live streamed properties like BWF, SerieA, LaLiga and others.
JioCinema was launched under Jio Platform, Reliance’s holding company for telco, Reliance Jio. The Competition Comission of India had approved JioCinema’s merger with Viacom on September 2022.
Voot showcases Viacom18’s television properties and shows on OTT behind the paywall through Voot Select. JioCinema is more of an aggregator of content across all broadcasters and is completely free.
According to the plans – even IPL 2023 will be streamed LIVE on the platform absolutely free.
IPL LIVE Streaming Bhojpouri: Not only this but the IPL 2023 streaming will be a BIGGER & BOLDER affair on Jio Cinema. In a major move the official partner will stream the IPL Season 16 in 11-12 languages. The new addition to the IPL telecast in languages includes Bhojpuri. This as per InsideSport estimates, will add 30-40MN more audiences to IPL’s viewership.
Bigger, Better, Bolder IPL LIVE Streaming coverage this year
- IPL 2022 LIVE Streaming was limited to 6 languages i.e English, Hindi, Tamil, Telugu, Malayalam & Kannada
- As per info available, Viacom18 is planning to LIVE Stream IPL 2023 in 11-12 languages
- The new addition of languages include Bhojpuri which is the 2nd most spoken language in India after Hindi
- Other than IPL will also be LIVE Streamed in Bengali & Gujarati.
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IPL LIVE Streaming Bhojpouri: The decision is likely to be a game-changer for IPL this season. The rights holders already had announced that IPL this year will be STREAMED LIVE for free on Jio Cinema. Now with decsion of adding more languages will further enhance the reach of IPL.
It is being estimated that IPL this year will reach out to 500 million users only on DIGITAL.
This year it will be 1st time that IPL will have two different MEDIA RIGHTS Partner. IPL 2023 will be LIVE Broadcasted by STAR Sports Network & LIVE Streaming will be done by Viacom18.
As per InsideSport understanding, the streaming partner is also planning to have a different strategy for pulling in advertisers for the season this year. Instead of selling AD-IMPRESSIONS based inventory, Viacom18 is planning to sell its inventory exactly like it is sold on TV.
The media giant will sell SPONSORSHIP Packages and standalone inventory in 10 Second slots. According to the report, they have also slashed the prices of inventory & sponsorship packages vis a vis Disney+ Hotstar.
“They are playing on reach and mass. They claim to reach 500+ million subscribers and no match is behind any paywall. They want to connect with newer advertisers who have always aspired to be associated with IPL but did not have the means. Also, the legacy brands will nevertheless continue their association,” a senior media planner told e4M.
How much Viacom has to recover from the market?
Viacom18 (Sports18) bagged the IPL digital rights for the Indian subcontinent for a whopping sum of Rs 20,500 crore. On each IPL match their cost price is Rs 50 crore. According to some industry experts InsideSport spoke to, in the current circumstances it will be difficult for the RIGHTS HOLDER to even recover 50% of that price.
“Very steep is the ask. They are banking on the reach but the issues is some of the regular categories on cricket & IPL are struggling at this stage. In these difficult times, it is next to impossible for them to come anywhere closer to their buying price”, opined and industry veteran.
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