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IPL 2023: Disney STAR focuses on HD FEED, declares IPL Season 16 will break all HD viewership records in India: Follow LIVE UPDATES
Tata IPL Disney STAR – How numbers will increase on HD Feed? HD viewership during IPL in the South was under-indexed by almost 1/3rd due to the absence of regional HD channels. This will now change with new channels launches ahead of TATA IPL 2023.
Disney Star is launching new HD channels in Star Sports Tamil HD and Star Sports Telugu HD. This will increase viewership in southern markets BIG TIME.
Star Sports will garner significant benefit from this growth and the launch of the southern HD channels. The south region has been a massive market in terms of TV viewership for IPL. The affinity to regional language content in the region is the highest in the country.
The access to high quality live sports content like IPL 2023 in the regional languages will be a big boost for the overall HD viewership in India. The broadcaster will break all HD records via this MEDIUM.
HD FEED – Tata IPL Disney STAR: How the advertisers will be benefitted?
This will give advertisers an enormous scale to target premium viewers during IPL 2023. HD TV in India has consistently showcased a dominating scale for brands targeting premium viewers and the numbers are growing further at an exponential rate.
- As per BARC, the total HD households in India as of January 2023 stand at 70 million.
- This has grown 32% in just the last nine months and 100% in two years.
- Total HD viewers in India have now grown close to 200 million.
- At this growth rate by the time TATA IPL begins, HD households could grow further, increasing the scale of HD viewers in India even more.
Premium viewers share a high affinity for watching IPL on HD channels. As per BARC, 81% of HD viewers are from NCCS AB with 3x higher affinity among NCCS A in Megacities.
Several brands across premium categories have leveraged IPL on HD feed. They have also witnessed stellar results in terms of brand and business metrics. The sheer scale of IPL 2023 & HD viewers in India makes it an unmissable proposition for brands. The growth in HD homes will make the opportunity an ever grander this IPL.
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