IPL 2023: RCB Qatar Airways Deal – Royal Challengers Bangalore have filled their koffers with the IPL 2023 less than a month away. The Bangalore-based franchise has signed a mammoth sponsorship agreement with Qatar Airways. The airline has previously been associated with FC Barcelona, while also sponsoring Lionel Messi and Co at PSG. Follow IPL 2023 LIVE Updates on Insidesport.IN
“The deal has been signed, and the announcement will be made in a couple of weeks,” the person cited above said on the condition of anonymity. “It’s worth ₹75 crore for three years, the biggest deal for RCB ever,” a source told Live Mint.
IPL 2023: After Lionel Messi’s PSG, Virat Kohli’s Royal Challengers Bangalore to sport Qatar Airways logo on jersey as RCB ink massive Rs 75 Cr deal with airline company, Check OUT
In a major development, RCB has signed Qatar Airways as its title sponsor for three years in a ₹75 crore deal. It is one of the biggest sponsorship agreements in IPL history. MI hold the record following their Rs 90 crore agreement with Slice. CSK also have a Rs 70+ crore deal with TV Eurogrip. Whether that surpasses RCB’s 75 Cr deal is unknown.
The airline giants replace non-bank lender Muthoot FinCorp, as the main sponsor of the team. Qatar Airways have long been involved in sports sponsorships, but it is its first foray into the IPL. The company recently signed Bollywood actress Deepika Padukone as its global brand ambassador. Padukone recently escorted the official FIFA World Cup trophy inside the Lusail Stadium in Qatar with Iker Casillas before Argentina vs France final.
Qatar’s entry is yet another sign that foreign companies are looking at partnering with IPL teams. Previously, Samsung had signed as the title sponsor for Mumbai Indians. Saudi Aramco has joined hands with IPL as partner. The Orange and Purple Caps presented to the most runs and the wickets have the brand attached. Similarly, Visit Saudi has now joined hands, replacing unacademy.
IPL 2023: After Lionel Messi’s PSG, Virat Kohli’s Royal Challengers Bangalore to sport Qatar Airways logo on jersey as RCB ink massive Rs 75 Cr deal with airline company, Check OUT
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