IPL 2022 – IPL Team Sponsorship Record: The IPL Auction for Seaon 15 is yet to start but 3 franchises have already HIT THE BALL for SIX. Chennai Super Kings (CSK), Mumbai Indians (MI) & newly inducted team Lucknow Super Giants (LSG) have created a record for TOP 3 team sponsorship deals ever in history of IPL – Follow IPL 2022 LIVE Updates & IPL Auction LIVE Updates with InsideSport.IN
Largest IPL Jersey Deal – CSK TVS EUROGRIP DEAL: CSK & MI have become 1st two teams in history of IPL to clock 30 Crore plus deal for their FRONT-JERSEY Partnerships.
LSG is also not far behind as they have signed 75 Cr plus deal with My11Circle for their front jersey sponsorship.
- CSK has clocked a 3 year 100 Crore plus deal with TVS Eurogrip
- MI has announced a front jersey deal with SLICE SUPER CARDS. The deal again is reported to be in a range of 90 to 100 Cr range for 3 year relationship
- Lucknow deal with My11Circle is being hailed as 3rd largest Front-Jersey Sponsorship deal ever in this history of IPL.
IPL 2022: CSK, Mumbai Indians, Lucknow Super Giants shatters ‘BIG RECORD’ for IPL Team Sponsorship, check details
Largest IPL Jersey Deal – IPL Team Sponsorship Record: In January this year, India’s leading CREDIT CARD challenger company SLICE announced a deal with Mumbai Indians as their Principal Sponsor.
As per industry sources, deal with MI is 90 Crore plus for 3 year period.
Mumbai Indians SLICE DEAL: As part of the deal, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys. Making its debut in sports sponsorship with this partnership, slice will have the opportunity to connect with millions of passionate MI fans across the globe.
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Rajan Bajaj, Founder-CEO, slice said, “There is definitely zero correlation between a financial product and a cricket team. However, there are a lot of similarities between two teams who are relentlessly seeking for championship. Being the most successful teams in the IPL with 5 titles to its name, Mumbai Indians inspires not only millions of its fans, but also entrepreneurs like me with the team’s passion, focus, and persistent spirit”
IPL Team Sponsorship Record – Lucknow SuperGiants My11Circle Deal: IPL Sponsorhip roaster till date has been dominated by Dream11. But now Fantasy sports platform My11Circle will also be seen in IPL as a title sponsor of Lucknow Super Giants team.
RP-Sanjiv Goenka group’s Lucknow franchise as the official title sponsor of the team for the upcoming season of the Indian Premier League.
InsideSport has learnt that the three-year deal is worth above 25 Cr per annum. This makes LSG – My11Circle deal as the 3rd largest deal in the history of IPL Team sponsorships.
- Other IPL Teams are carrying their previous sponsors. RCB will have Muthoot FINCORP as their title partner at a value 22 Cr plus.
- Cars24 has recently signed with Sunrisers Hyderabad as their title sponsor. Deal is less than 18 Cr per annum
- KKR will be carrying MPL on their front jersey & Delhi Capitals will go with JSW Paints.
All these deals dwarf in front of what CSK, MI & LSG has managed this year. All 3 teams have created new benchmark for IPL Team sponsorships & it will take sometime for others to match them.
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