IPL 2022: MS Dhoni selling like HOT-CAKE with Brands this IPL, endorsement revenues increase to 150 cr – Former India and Chennai Super Kings captain Mahendra Singh Dhoni’s brand value keeps on sky-rocketing at a steady pace as he now has endorsement deals with 33 brands, generating yearly revenue of INR150 crores. Follow IPL 2022 live updates for InsideSport.IN.
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It has been nearly twenty months since Dhoni announced his retirement from international cricket, but instead of taking a dip, his brand value keeps on increasing significantly. Before coming into IPL 2022, the four-time IPL-winning skipper for Chennai Super Kings signed five endorsement deals in only four weeks.
IPL 2022: MS Dhoni selling like HOT-CAKE with Brands this IPL, endorsement revenues increase to 150 cr, brand count to 33
Dhoni recently tied with gaming platform WINZO, TurtleMint (Insurance Platform), Ganesh Housing, OREO, Kinley before IPL 2022.
IPL 2022: MS Dhoni selling like HOT-CAKE with Brands this IPL, endorsement revenues increase to 150 cr, brand count to 33
With these five deals, Dhoni has taken his number of brand endorsements from 128 to 133 in no time. The 40-year-old wicketkeeper-batter currently had a brand valuation of $61.2 million, ranking fifth in the Duff & Phelps Celebrity Brand Valuation Report 2021.
Dhoni’s brand spectrum is vast, ranging from Sunfeast Yippee! and Boost to modern era brands like GoDaddy and Khata Book. What makes the 2011 ICC Cricket World Cup-winning captain’s popularity more special is the fact that he is known for often refusing brands that do not resonate with his personality.
According to Financial Express, Dhoni currently charges between INR 3.5 crores to 6 crores per year for an endorsement, significantly lesser than Virat Kohli who charges around INR 7-8 crores. The CSK legend also appeared in 54 brand advertisements on television in the calendar year 2021, making him the most visible sports personality on TV.
IPL 2022: MS Dhoni selling like HOT-CAKE with Brands this IPL, endorsement revenues increase to 150 cr, brand count to 33
Follow IPL 2022 live updates for InsideSport.IN.
