IPL 2022: MS Dhoni, Ziva feature in new Oreo ad campaign – The father-daughter duo of MS Dhoni and Ziva Dhoni are back in Oreo’s latest commercial. The CSK captain featured in a heartwarming campaign for Oreo’s latest campaign #SayItWithOreo. Follow IPL 2022 Auction Live Updates on InsideSport.IN.
Oreo, a popular cookie brand, has launched the promotional campaign aimed at encouraging families to spend time playing together.
IPL 2022: CSK captain MS Dhoni & his daughter Ziva back for new Oreo ad campaign – Watch video
Former Indian captain MS Dhoni will be the face of Oreo’s new advertising campaign alongside daughter Ziva. The father-daughter duo will headline the #SayItWithOreo campaign, which encourages family playtime by nudging them to scan, play, and repeat. The brand, owned by Mondelez, thus have launched their new range of alphabet embossed, scannable cookies with Dhoni and Ziva embarking on a fun adventure.
The campaign’s goal is to encourage children’s creativity while also encouraging parents to support their quirks with the CSK captain and his daughter presenting themselves as perfect for their roles. The scannable cookies further amplify the gaming experience that allows children to play unique games curated by experts on a specially designed microsite, reinforcing the playtime even further. Watch the video here:
Sunainika Singh, head – biscuits, marketing, Mondelez India revealed that the brief shared with the agency mainly focused on leveraging the sentiment of ‘play’ between parents and children. “This led to the TVC with Dhoni and Ziva, wherein they are seen using the cookies to spell some fun words (whether they mean anything or not) and unlocking some fun play together. Taking a step further, we tech-enabled our alphabet cookies, smartening them up, to unlock new zones of play that can be accessed on our microsite,” she added.
IPL 2022: CSK captain MS Dhoni & his daughter Ziva back for new Oreo ad campaign – Watch video
With their bond and playful chemistry, Dhoni and Ziva, according to Singh, embody the Oreo fun vibe. She said, “They make for the perfect ambassadors to bring this message alive. By capturing their candid moments on reel, our audiences will be inspired to join the bandwagon – take some time off, indulge in play and create lasting memories with each other.”
The Oreo campaign is the latest in line oF MS Dhoni’s wide portfolio of brands as he remains one of the most marketable sportspersons across the country. Dhoni last played for India in 2019 but has continued to feature in the IPL and will do so this year as well, leading the Chennai Super Kings. The commercial meanwhile sees the return of Ziva on a set after she starred in a similar Oreo campaign a year earlier.
IPL 2022: CSK captain MS Dhoni & his daughter Ziva back for new Oreo ad campaign – Watch video
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