ICC Media Rights Tender – ICC Media Rights Auction: The International Cricket Council (ICC) announced that Star Sports will continue to retain its broadcast rights of ICC events during the next four-year cycle. Star faced some stiff competition from fellow Indian broadcasters Viacom18, Zee and Sony but eventually managed to bag the rights for both men’s and women’s cricket until 2027. Follow Sports Business News & ICC Media Rights Tender Updates with InsideSport.IN
Star previously had rights for eight-year cycles in 2007 and 2015, but opted for a four-year deal this time around. Reports suggest that Viacom18, Sony and Zee all put in sizeable bids but Star’s was significantly higher and a second round was not needed. However, the value of the bid is still unknown with ICC having set the base price at $1.44 billion for a four year agreement.
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In a statement, ICC Chair Greg Barclay said: “We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our Members and will support our ambitious growth plans. They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.
K Madhavan, Country Manager & President, Disney Star said: “We are delighted at being able to continue our association with the International Cricket Council (ICC) and look forward to strengthening our partnership by growing the sport of cricket in the years ahead.
“With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country.”
ICC Media Rights Tender: Disney Star makes big splash, acquires ICC media rights after record IPL deal – Check out
No Second Round: InsideSport has learnt that the difference between the two highest bidders is more than 10%. Hence, it will not warrant a 2nd round of bidding. As per ICC’s bid documents, the second round of e-Auction would have been called if the difference between the two highest bidders was less than 10%. In this case, it is not.
A total of six packages were on sale with the sealed bids opened on Friday at the ICC headquarters in Dubai in the presence of the bidders.
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LAST DAY DRAMA: The ICC Tender up till now has nothing less than a SOAP OPERA which is changing colors every minute. The Financial BID SUBMISSION is scheduled for today afternoon – but the controversies around tender refuse to die down. The withdrawal of the independent auditors of the media rights sale – PricewaterhouseCoopers (PWC) has not gone down well with some of the bidders. According to the latest info coming in from ICC Headquarters in Dubai, two of the top Indian broadcasters have written to ICC to conduct tender via e-auction only.
ICC Tender in MESS? Two new demands by the POTENTIAL BIDDERS
- Recall PWC and give them the responsibility to conduct the tender
- Viacom18 & Disney Star renew their demand for E-AUCTION.
According to a report by Cricbuzz, Viacom18 & incumbent right holders for ICC Disney Star has shot off last minute emails to ICC. The mails raise huge question mark over the tender process once again. But somehow all the 4 bidders have participated in the process as directed by the ICC.
Here’s what you need to know about the bidding.
Media Rights on Offer: A whole bunch of events from 2023-31: 16 men’s events (over eight years between 2023-31) and six women’s events (over four years – between 2023-27). World Cups, Champions Trophy, T20 World Cups, U19 World Cups, you name it, every ICC event.
How much the BID can fetch? In the last cycle, the ICC sold its rights for just over US$2 billion. For this cycle, the ICC is believed to have a benchmark figure in mind, an “asking price” of $1.44 billion for a four-year deal and $4 billion (1.44 multiplied by 2.8) for an eight-year deal. That is double the last deal for eight years, and it is only a benchmark figure.
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