ICC Media Rights Tender – Amazon ICC Media Rights: Amazon chickened out from the IPL Media Rights bidding at the very last minute. But now it is being reported that the world’s biggest e-commerce company is ready to throw their hat in the ring for ICC Media Rights portfolio. According to a report, Amazon is keen on ICC rights for India, UK, South Africa and US market and are currently in dialouge with ICC: Follow ICC Media Rights Tender LIVE Updates & Sports Business News with InsideSport.IN
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After skipping IPL Rights tender, Amazon keen on ICC media rights. Set to bid for India, UK, South Africa and US market: CHECK DETAILS
Amazon ICC Media Rights: According to a report by Cricbuzz, the e-commerce giant is also open to tie-up with a Television Broadcaster and is ready to explore to put in a composite bid for the rights.
A consortium with Sony or Zee is not ruled out. The report says that neither officials of Amazon or both Zee and Sony are ready to come on record.
Amazon Prime Video Sports Portfolio
- In the UK, Prime video recently acquired the rights of the Champions League which it will share with BT from the 2024/25 season.
- It has already been streaming the US Open Tennis and weekend games of the Premier League football there.
- In France it has the rights of the French Open tennis and Ligue 1 football while in the US, it has NFL on its OTT platform.
- Now Amazon wants to acquire ICC rights for those markets where they already have presence or exisiting sports portfolio i.e India, UK, South Africa and US market
- The streaming giant wants to get into cricket in India. Currently, it holds the rights of New Zealand cricket.
Media Rights Tender – Demand for E-Auction grows: The bid submission deadline for ICC Media Rights is just a month away. ICC has asked the potential bidders to submit their BIDS via SEALED envelope by August 22. But after Sony, now Viacom 18 has also raised RED-FLAG over the bidding process.
According to Viacom and few other bidders, the system adopted for the bidding is totally non-transparent. It is worth noting that Viacom18 recently won the IPL Digital Rights portfolio. They are now being considered as one of the prime contender for the ICC Rights.
But the Reliance backed company is not too pleased with the bidding process. Viacom has demanded that the ICC should employ the BCCI model of e-auction.
According to reports, Viacom18 has also written to ICC in this regard.
What has Viacom18 Demanded?
Suggestion 1: Like Sony, Viacom18 has asked ICC to deploy e-auction process for the tender.
Suggestion 2: If the e-auction not be feasible, an uncomplicated system of closed process should be employed.
Suggestion 3: The financial bids should be opened in the presence of all the participants and winner declared immediately.
The ICC according to the report refused to comment stating, “It is ultimately a matter between the ICC and the bidders.”
“BCCI showed how to conduct tender. The IPL Tendering was so transparent. ICC is still following the old school. The process lacks transparency.”, representative of one of the potential broadcaster had earlier told InsideSport.
ICC Media Rights Tender Process
- Bids Submission: The bids must be submitted on August 22 via sealed envelope.
- Bids Opening: Bids will be opened on August 26 in Dubai (last time they were opened in London).
- ICC will then individually negotiate with the bidders
- According to the ICC, the successful bidders will be announced by early September.
- Bidders have raised FLAG over closed bid process as they feel it lacks transparency.
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Media Rights Tender: The ICC launched the 2024-31 cycle tender for the India territory on June 20. The tender is being conducted for both four and eight-years periods.
Interested parties have to mandatorily bid for four years with the option of placing a claim for eight years as well. One can bid for the television rights and digital rights separately as well as place a composite bid for both the rights.
The bids must be submitted on August 22 and they will be opened on August 26 in Dubai. The ICC said the successful bidders will be announced by early September.
All top four broadcasters in the country i.e DisneyStar, SPN, Zee Entertainment Enterprises (ZEE), and Viacom18 are expected to bid for the rights. According to information available with InsideSport, all 4 have bought the tender docuements.
Now with Amazon also expected to throw hat in the ring – the fight for the rights could be more intense.
Follow ICC MEDIA Rights Auction LIVE Updates with InsideSport.IN
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