Genshin Impact generated close to $174 million in the U.S in the first half of 2021: Action mobile games are getting popularity day by the day. Around one year ago, There was a time when Battle royale games are dominating all the charts but now things got changed. Genshin Impact, an action game from miHoYo becomes the top-grossing game of the U.S. in the first half of 2021. Player spending in Action genre mobile games in the United States grew by nearly 104 percent in H1 2021 when compared to H1 2020, Sensor Tower Store Intelligence estimates show, making it the fastest-growing genre during the first half of the year by revenue.
The action genre was the fastest rising genre, with players spending up 103.8 percent year-over-year to $435.7 million. The largest Action subgenre for player spending was Fighting, which generated $183.3 million, up 27.7 percent Y/Y. The No. 1 Action game by player spending was Genshin Impact from miHoYo, which generated close to $174 million in the U.S. during the first half of the year. It was followed by Marvel Contest of Champions from Kabam at No. 2, and Dragon Ball Legends from Bandai Namco at No. 3.
Genshin Impact generated close to $174 million in the U.S in the first half of 2021: In H1 2021 worldwide, Honor of Kings picked up over $1.5 billion in player spending, followed by PUBG Mobile. Genshin Impact took the third rank with over $848 million. The second fastest-growing genre by revenue in 1H21 was Hypercasual, which increased by 60.4 percent Y/Y to approximately $59 million. Tabletop, meanwhile, ranked No. 3 for growth, with player spending rising by 41.7 percent Y/Y to almost $389 million.
Typically, mobile game revenue and downloads are largely expected to increase each year as the market grows. The COVID-19 pandemic and lockdowns, however, created some uncertainties as the mobile sector saw a surge in growth as consumers looked to their mobile devices for entertainment and necessities. Meanwhile, 2021 has also seen Apple introduce changes to the IDFA in iOS 14.5 onwards, sparking further uncertainty in the market.
