Formula 1: Sebastian Vettel has stayed true to his word since leaving the sport. He has become an investor in the sustainable sports drink brand, BACX. The company recently secured £1.2 million in seed funding with Vettel, a four-time F1 World Champion, leading the way. Follow F1 LIVE Updates on InsideSport.IN.
During his 2022 season with Aston Martin, Vettel used BACX for fitness training and while driving and was impressed by its effectiveness and the brand’s dedication to sustainability. As a result, he has become a global brand ambassador for BACX.
The only Sebastian Vettel edit to ever matter. Like everytime I rewatch it, I get goosebumps pic.twitter.com/VChF4E2oTV
— ashley🏴 (@f1neos) March 13, 2023
In 2020, Jason Baits-Tomlin established BACX with the aim of offering athletes and sports enthusiasts a healthier and more efficient option for energy and rehydration, in contrast to the sugar-laden beverages that are commonly consumed.
BACX has appointed Bill Ronald, the former Chairman of Fever-Tree, as its new Chairman. Ronald was instrumental in driving Fever-Tree’s remarkable growth, taking the company from a $34 million to a $400 million revenue enterprise.
Drawing on his vast experience in the food and beverage industry, Ronald intends to contribute to BACX’s ongoing prosperity.
A remarkable group of athlete ambassadors, including Joe Truman, a Commonwealth medalist, and Team GB track cyclist, have been drawn to BACX.
Sebastian Vettel talks about his investment
“BACX products were the first I’ve tried throughout my 15-year F1 career that kept me energized right until the end of a Grand Prix without any stomach problems or side effects.”
“This inspired me to get involved, alongside our mutual values of sustainability, health, and performance, to help scale the business to assist as many people as possible on their fitness journey.”
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