El Clasico: Every time El Clasico is broadcast, it is witnessed by hundreds of millions of fans worldwide. It is so well-known that just saying the two terms together causes people to instantly recognise the game and the two teams being discussed. The term and the fixture invokes a great deal of emotions and memories, everytime it is spoken about The two biggest clubs in Spanish football, FC Barcelona and Real Madrid, are not allowed to refer to their rivalry’s legendary clashes as “El Clasico” whenever they play. Follow La Liga LIVE Updates on InsideSport.IN.
Due to the Spanish Patent and Trademark Office turning down a request to register the phrase as a trademark. However, as things stand, neither of the perpetual rivals will be able to utilise it going forward for marketing.
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Relevo claims that the choice was made in response to Real Madrid’s failed bid to trademark the word “El Clasico.” Their request was rejected by the patent office, which said that the phrase was too close to the name of the trademark already used by La Liga, “ElClásico.”
Additional worries included the “likelihood of association” with the previously registered trademark as well as the possible harm to the Spanish domestic league’s image if both teams continued to use the word to describe their regular derby encounters.
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There is a potential of confusion, according to the agency, which “includes the likelihood of association” with the earlier-registered trademark. Additionally, it worries that the sought trademark “could generate a link in the mind of the consumer” due to similarities in “symbols” or emblems and the standing of the prior brand (La Liga).
Real Madrid and Barcelona have one month to decide whether or not to file an appeal. It will be a serious blow to both parties who organise events all over the world when games between them are played and utilise the phrase if they do so and the decision is not reversed.
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