Lionel Messi has yet to arrive in the United States, but his upcoming move to Inter Miami is being commemorated with ‘GOAT Beer,’ a limited-edition beer. Prison Pals Brewing Co. supplied a beer called ‘GOAT,’ which included Messi’s iconic number 10.
After his contract with Paris Saint-Germain expired, the seven-time Ballon d’Or winner agreed to join Inter Miami as a free agent. Although the legend has yet to arrive in Miami, the city’s streets are already buzzing with a limited-edition beer.
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Prison Pals Brewing Co. is selling a beer called ‘GOAT’ that features Messi’s No. 10 on the front. The can is largely painted pink, with black letters, to match the colour used by Inter Miami. Interestingly, Prison Pals CEO Juan Pipkin met co-founder Bruno and brewmaster Diego in Argentina before moving to the United States to start a brewery.
Lionel Messi is anticipated to have a significant impact on MLS’ commercial operations upon his arrival. His influence is expected to surpass the impact felt when David Beckham joined from Real Madrid in 2007.
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Bringing Messi to MLS has been a monumental endeavor, requiring the support of two major commercial partners: adidas and Apple. The official announcement of Messi’s signing by Inter Miami is pending as the involved parties work towards reaching an agreement.
In the Adidas store located in Miami, there are already prominent displays featuring Lionel Messi. These displays depict the Argentine wearing an Inter Miami kit, adorned with the number 10 on the back. The store also showcases a slightly modified version of Adidas’ slogan. It is changed it from “Impossible is nothing” to “Impossible is coming.”
On July 21, Messi is slated to make his MLS debut with the David Beckham-owned team against Cruz Azul in the Leagues Cup.
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