FIFA Women World Cup: FIFA and controversy largely go hand-in-hand. There is never a day when there isn’t some news headline that shows FIFA in a negative light. In the latest incident, FIFA faced a lot of flak for appointing Brazilian supermodel Adriana Lima as its first global fan ambassador for the FIFA Women’s World Cup 2023. Follow FIFA Women World Cup 2023 LIVE Updates on InsideSport.IN
FIFA Women’s World Cup: Governing body faces FLAK by appointing Brazilian SUPERMODEL, ADRIANA LIMA as GLOBAL AMBASSADOR, Check OUT
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This move has been defined as “tone deaf” by the former leader of the soccer body’s task force for women’s soccer. Lima’s appointment to ‘develop, promote and participate in several global initiatives’ by FIFA was announced on Monday. She was also present at the FIFA Best Awards and helped award the fan prize in Paris.
Introducing the first FIFA Global Fan Ambassador 🙌
In this role, @AdrianaLima will develop, promote and participate in several global initiatives involving fans from all over the world!
— FIFA (@FIFAcom) February 27, 2023
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Moya Dodd, who was part of the co-hosting bid campaign for her native Australia and New Zealand, was quick to criticize FIFA on her Twitter account. Her tweet read, ‘Seriously, FIFA, is this the fan engagement ambassador we need as the (Women’s World Cup) approaches?
Seriously, #FIFA, is this the fan engagement ambassador we need as the @FIFAWWC approaches? #tonedeaf https://t.co/a7O2WHRr6g pic.twitter.com/s2S6wvJmFx
— moya dodd (@moyadodd) February 28, 2023
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Dodd, a lifelong supporter of women’s soccer and a former member of the FIFA executive committee, uploaded the glamour shot from Lima’s Twitter profile, which has 2.4 million followers, with the hashtag “tonedeaf.” Dodd also criticized FIFA regarding the speculation that the Saudi Arabia tourism board could be an official sponsor for the FIFA Women’s World Cup.
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Dodd wrote, ‘Honestly baffled by the marketing strategy. First FIFA wants to send an LGBTQ-friendly audience to ‘Visit Saudi’, now it’s targeting who exactly?’
The pending “Visit Saudi” sponsor deal also provoked the soccer federations of Australia and New Zealand to urge FIFA not to sign the agreement.
FIFA Women’s World Cup: Governing body faces FLAK by appointing Brazilian SUPERMODEL, ADRIANA LIMA as GLOBAL AMBASSADOR, Check OUT
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