Just five weeks before the tournament’s start, British broadcasters the BBC and ITV have finally reached an agreement to broadcast the FIFA Women’s World Cup 2023 in the UK.For the rights to broadcast the forthcoming tournament, which will take place in Australia and New Zealand and is scheduled to begin on July 20, the two major British media companies are reportedly close to reaching a £7.2-8 million ($9-10 million) arrangement.
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Following offers of £800,000-£8m ($1m-$10m), which Gianni Infantino claimed were unjust, there had been a danger of a television blackout in Europe’s Big Five countries—England, Spain, Italy, Germany, and France.
Infantino said: “Fifa is delighted to widen the deal with the European Broadcasting Union for the transmission of the upcoming Women’s World Cup to include the five major markets within their existing networks, namely France, Germany, Italy, Spain and the United Kingdom, as well as Ukraine, thus ensuring maximum exposure for the tournament.
Gianni Infantino, the president of FIFA, has threatened to cancel the 2018 championship due to allegedly poor broadcast rights bids. He called it “a slap in the face” to “all women worldwide” and the players. Just five weeks before the championship begins, though, a deal has been made. The BBC and ITV will screen games in the UK, and all 64 games will be free to watch.
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With the tournament rapidly approaching, a number of European countries had encouraged FIFA and the relevant broadcasters to reach a deal. Up to two billion spectators are predicted to tune in to TV and live streaming, underscoring the gravity of the situation and the need of finding a solution right once. According to BBC Sport, FIFA extended “their existing media right partnership” with the BBC and ITV through a cooperation with the European Broadcasting Union (EBU).
“As part of this agreement, the EBU has committed to working towards broadcasting at least one hour of weekly content dedicated to women’s football on its own digital platform and broadcaster network.” he added.
The agreement was made barely in time, since the Women’s World Cup is scheduled to start on July 20 with a match between the joint hosts, New Zealand, and Norway. The campaign for the England Lionesses kicks off on July 22 against Haiti, followed by matches against China and Denmark.
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