Reliance x BLAST will operate and create leading IPs in India

RISE Worldwide Limited (“RISE”), a wholly-owned subsidiary of Reliance Industries Limited (“Reliance”), and BLAST Esports Limited (“BLAST”), a wholly-owned subsidiary of BLAST ApS, today announced an agreement to form a joint venture to conduct esports business in India. Reliance x BLAST will operate and create market leading IPs in India.

Reliance x BLAST Partnership announced

The strategic partnership will help to accelerate this growth by bringing BLAST’s globally recognised esports properties and production techniques to India while co-creating new tournament IPs tailored to the fast-growing gaming market.

BLAST currently works with leading game publishers such as Epic Games, Valve, Riot Games, KRAFTON and Ubisoft to produce, market and deliver esports for popular titles in Rocket League, Fortnite, Rainbow Six, PUBG, Dota 2 and Counter-Strike 2 – with all titles having a combined active monthly player base of 350+ million.

BLAST is best known for its unparalleled production quality and game changing fan-first moments. Bringing together the best teams and biggest superstars to fight it out for glory and multi-million dollar prize pools.

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The strategic partnership will form a new JV entity and it will bring together BLAST’s esports media production expertise, publisher relationships, wide suite of highly popular IPs, and Jio’s technology expertise, unparalleled distribution reach, and local relationships to host these events on the JioGames platform for sustainable growth and innovation in the industry. The JV will cater to the entire esports spectrum:

Services to publishers and sponsors
End-to-end tournament management
Targeted marketing
Production and broadcasting

Robbie Douek, CEO for BLAST, said, “India is one of the most exciting and fastest-growing gaming markets in the world, with a rapidly expanding esports audience and appetite for more competitive gaming experiences. By partnering with Reliance, a market leader with unparalleled expertise and reach in India, we have a unique opportunity to elevate the local esports scene to new heights. BLAST has a proven track record of delivering world-class tournaments and entertainment for global audiences, and we can’t wait to bring that expertise to India. This joint venture will not only help grow the Indian esports ecosystem but also create new pathways for local talent to shine on the global stage.”

Devang Bhimjyani, Head of Reliance Sports, said, “We are excited to partner with BLAST, which is a leader in conducting world-class esports tournaments globally in partnership with the largest gaming publishers for marquee gaming titles. I welcome Robbie and his team to the Reliance Group. We are very confident that with this partnership, India esports will be able to realise its full potential. With this JV, Reliance will extend its interest in sports into esports and leverage RISE’s ability to market and promote sporting events and teams, along with Jio providing its distribution and technology expertise.”

Esports