Battlegrounds Mobile India Series 2023 aka BGIS 2023 is ongoing where teams from all over India participate for a massive prize pool of 2 crore INR. The stream of the round 1 matches started yesterday. In a recent announcement, Krafton revealed that they will host India-Korea friendly matches where the top 8 teams of BGIS 2023 will be part of it. Read on to learn more about the event announcement.
KRAFTON is hosting a friendly India-Korea Invitational Match wherein BGMI will be played by 8 winning teams from BGIS and 8 Esports teams from South Korea.
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BGIS (BATTLEGROUNDS MOBILE INDIA SERIES) is a grassroots-level tournament for amateurs and professionals and one of the biggest Esports tournaments in Southeast Asia. The invitational series, ‘The Grind,’ received 33 million views. The offline LAN finale with a live audience is set to take place on the 12, 13th, and 14th of October in Mumbai. KRAFTON has also partnered with JioCinema for broadcasting BGIS. BGIS features a prize pool of INR 2 crore with the winning team set to win INR 75 lakhs. BGMI is helping tournament organizers to scale.
Within BGMI, KRAFTON has been trying to deliver differentiated experiences through customizations and IP collaborations with luxury brands, gaming, and animation IPs desired by the gaming community. BGMI is not just a game, it is also a cultural and social experience. Game Responsibly, a campaign pioneered by KRAFTON was the first Indian gaming campaign that went to the Cannes Lions Awards and secured a Bronze. KRAFTON is a fan-first or a user-first company wherein live chats from KOL streaming, community platforms, and all social media forums are regularly scanned to understand user sentiment, desires, and feedback
KRAFTON is not looking at building views; rather, they are focused on building community-based fan-first research. For India Ki Heartbeat, the docu-series, KRAFTON ventured into 14 small towns in India and collected 12 unique stories including that of a streamer who plays with his tongue, having lost his limbs and has one of the largest followings. The docu-series captures the emotion behind BGMI and how India and the gaming communities’ hearts beat for BGMI.
