Cybeart X Mumbai Indians – Popular gaming chair brand expands footprint in cricket, announces multi-year deal with Mumbai Indians as Official Merchandise Partner: One of the leading gaming chair brands, Cybeart partnered with Mumbai Indians, one of the most decorated cricketing teams in T20 cricket as the team’s official merchandising partner on a multi-year deal. The gaming chair already announced their partnership with another franchise, Gujarat Titans earlier.
Cybeart X Mumbai Indians
Making a giant leap from Esports to sports, Cybeart will cater to Mumbai Indians’ global fan base by providing them with an unprecedented level of comfort with their exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry.
Reactions from Cybeart
“Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians are one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high-quality, comfortable valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomically designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way.” said Krutik Patel, Founder of Cybeart.
Mumbai Indians are one of the most successful franchise T20 teams in the world with a world-class squad of superstars such as Rohit Sharma, Suryakumar Yadav, Jasprit Bumrah, Jofra Archer, Ishan Kishan, and many more. As part of the upcoming season, Cybeart will have chairs in the team hotel for players to experience superior comfort while fans will also get the opportunity to do so, at the team’s home stadium, in an experience center.
Cybeart
According to a recent Grand View Research report, the global licensed sports merchandise market size was valued at USD 33.48 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. One of the major factors driving the market’s expansion is the growing population of sports enthusiasts, together with increased urbanization and the expansion of the online retail industry.
Cybeart’s partnerships with cricket heavyweights such as Mumbai Indians and Gujarat Titans are a significant step taken towards fulfilling the brand’s vision of becoming a global powerhouse of the chair industry.
