Free Fire is getting ready to come back to India on September 5th and Free Fire has partnered with some of India’s famous sports stars like Mahendra Singh Dhoni, Sunil Chetri, Saina Nehwal, and Kabaddi star Rahul Chaudhary.
Garena unveiled Indian cricket icon MS Dhoni as the new brand ambassador for Free Fire India. He will be celebrated as the first Indian sportsperson to be featured in-game as a playable character, “Thala”. Dhoni will be joined by other leading sportspersons, such as football captain Sunil Chhetri, badminton champion Saina Nehwal, tennis legend Leander Paes, and Kabbadi champion Rahul Chaudhari.
Earlier this year, Garena and Yotta entered a Memorandum of Understanding (MoU) with the U.P. Government.
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Speaking at the event, H.E. Simon Wong, High Commissioner of Singapore to India, said, “Garena’s launch of Free Fire India and commitment to localising and developing the esports ecosystem locally is testament to the vibrancy of the mobile games and esports space in India, and to India’s potential for global leadership in this area. I look forward to greater partnerships in the digital media, entertainment and esports fields between India and Singapore.”
Government of Uttar Pradesh to drive the development of esports in India. Today, Garena announced that the flagship Free Fire India Championship (FFIC) will take place later this month. Open to teams across India, the winners will earn the opportunity to represent India at the Free Fire World Series in Thailand this November. More details of FFIC and other esports initiatives dedicated to Free Fire India will be announced over the coming weeks.
