ECB Broadcast Rights – Sony Sports Renews England Cricket Board Rights: Sony Sports has reportedly extended its broadcast deal with England & Wales Cricket Board (ECB) for another six years for the subcontinent market. Sony’s deal will also include The Hundred, ECB’s franchise tournament. Sony was caught napping as Star Sports struck a blow, acquiring Cricket Australia’s Broadcast rights for whopping 7 years. With IPL and FIFA World Cup not in Sony’s portfolio, England cricket will be the company’s biggest bet in sports broadcast market. Follow Indian Cricket Live Updates on InsideSport.IN.
Star Sports’ deal with Cricket Australia saw Sony lose the Ashes, Border-Gavaskar Trophy. Star already has the rights for India cricket team’s home matches besides IPL 2023 and ICC events including T20 World Cup and 50-over World Cup.
ECB Broadcast Rights: After MISSING OUT on Australia broadcast Rights, Sony Sports extends DEAL with ECB for 6 years: Check Details
ECB Broadcast Rights: Some relief for Sony Sports after major blow from Star & Viacom18
- The ECB rights will heal some wounds of Sony Sports.
- Star already has IPL, India’s home games, T20 World Cup in their pocket.
- The TV giants recently bagged the IPL media rights last month for the next five years. Viacom bought out the digital rights.
- Star have now added Big Bash League, Ashes, Border-Gavaskar Trophy to their already impressive offering.
- Star is also set to be in competition for the ICC rights for the next cycle.
- Sony also lost the FIFA World Cup to Sports18.
- Star Sports – IPL, India’s home games, Ashes, Border Gavaskar Trophy, T20 World Cup, Big Bash League
- Sony Sports – India tour of England, Pakistan Super League, The Hundred, England home series, Champions League and Olympics
- Both Star and Sony are also fighting for the ICC Broadcast rights which will include four World Cups.
ECB Broadcast Rights: After MISSING OUT on Australia broadcast Rights, Sony Sports extends DEAL with ECB for 6 years: Check Details
Sony lost out to Star and Viacom18 in the IPL media rights auction, failing to bag either package. The loss of Australia cricket broadcast rights leaves them with rights for only England among the top teams. Sony are expected to be in the mix for the ICC media rights, but will once again face Star and Viacom, alongside international entities like Amazon and Facebook.
“There was significant interest in our rights and we are very grateful to our current rights holder Sony for their partnership which will continue throughout this season,” said the CA Spokesperson
Sony Sports have also suffered when it comes to Football, losing out on the FIFA World Cup Rights for the tournament in Qatar. Viacom18 will broadcast the extravaganza in India and also hold digital rights for the same. Viacom have also taken up LaLiga and Serie A rights. Sony Sports now only have UEFA rights to their name.
CA CEO Nick Hockley said: “We are delighted to announce this new association with Disney Star from season 2023-24 onwards. Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer.”
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