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What is MS Dhoni’s brand value? List of former India captain’s endorsements

What is MS Dhoni’s brand value? List of former India captain’s endorsements

Do you know what MS Dhoni's brand value is? From electric vehicles to biscuit-making giants, all have one trusted name to promote their products, and that is Thala. Learn all about the former captain.

Former India captain MS Dhoni has not only made a name for himself with his cricketing prowess but has also showcased his business acumen. Known as “Captain Cool” for his strategic brilliance on the field, Dhoni has translated that intelligence into successful ventures off the field as well. Despite not playing international cricket for the past 5 years, he is still one of the wealthiest cricketers in the world.

Dhoni has been prominently featured in various advertisements, endorsing diverse products ranging from Oreo biscuits to electric vehicles. He has not only endorsed brands but also invested wisely. Dhoni’s ability to excel both in cricket and business has solidified his status as a significant figure in the world of sports and brands. Since we are talking about Dhoni’s brands, let’s have a look at all the brands Thala has endorsed.

MS Dhoni’s brands

In the past, we have seen Dhoni endorsing brands like Aircel, Pepsi, Orient Electrical Appliances, and Reebok. Reebok, in particular, was a trendsetter for many youngsters, as Dhoni popularized the brand, leading to an increase in people buying Reebok products.

Apart from these, Dhoni endorses a wide range of brands, including Oreo, Dream11, Lava, Spartan Sports, Gulf Oil India, Reebok, Exide, Unacademy, Orient, Aircel, Sonata, India Cements, Winzo, WardWiz, Mastercard India, Sumadhura, Snickers India, and Netmeds.com. According to a few reports, Dhoni charges INR 5–6 crore for brand endorsements.

MS Dhoni brand value

According to Kroll’s Celebrity Brand Valuation Report, Dhoni’s brand value is almost $80.3 million, making him the sixth highest-ranked celebrity. It is also important to mention that in 2021, he was ranked fifth in the country.

Thala for a reason meaning

There have been multiple views on why he is called Thala, but two different strong answers have emerged. One view is that Thala means leader, symbolizing authority who can overcome all odds and defeat everyone, and MS is a certain proof and looks synonymous. Another theory suggests that since actor Ajith Kumar has been known as Thala and is regarded as a leader in the film industry, similarly Dhoni is known as the leader of Indian cricket.

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