Swiss luxury watch brand Tissot has added the Giro d’Italia to its prestigious list of cycling races. Having renewed its links with the Tour de France and the Vuelta in 2016,
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The Swatch Group brand Tissot has now completed the Triple Crown with the Giro d’Italia.
The partnership makes Tissot the first Swiss Official Timekeeper in the history of the three biggest cycle tours. Tissot is thus now involved in the ASO’s three biggest cycle races, as well as the Tour of Germany.
The Giro d’Italia, the annual multiple-stage bicycle race primarily held in Italy, will start on May 9 in Budapest with an individual time trial. The race will pass through Sicily, then along the east coast of Italy, to finish in Milan with an individual time trial in the Piazza del Duomo on 31 May 2020.
François Thiébaud, President of Tissot, said: “Tissot is proud to announce that it is becoming Partner and Official Timekeeper of the Giro d’Italia. This is the first time in the world of cycling that a watchmaking brand has been the worldwide partner of the main cycling events. Tissot’s involvement as Partner of big sporting events like the Giro means the beauty and technical capacity of our products will be associated with the emotional values encountered in the sport, in relation to both individual and team performance. Ensuring precise timekeeping also demonstrates the precision of our watches. With these commitments, Tissot is proud of presenting the time beautifully as well as being a timekeeper.”
It is worth adding that, in the field of two-wheeled sports, Tissot has also been Partner and Official Timekeeper of MotoGPTM and Superbike for many years. These Timekeeping roles are supplemented by other worldwide partnerships such as basketball, fencing, table tennis and the World Ice Hockey Championship that will take place this year in Switzerland.
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The brand’s DNA is built around two characteristics: a commitment to traditional values and a willingness to innovate. Throughout its history, the brand has embedded both these characteristics into its products and technologies, as well as into its diverse portfolio of activities. Celebrated for the high quality of its products, the watchmaker has, over the course of its illustrious history, been appointed Partner and Official Timekeeper for numerous sports including basketball, motor sport, rugby and cycling.
Cycling is one of the sports with which Tissot is most closely associated. In fact, the brand has been heavily involved in a range of cycling events for 50 years. Proud of its Swiss roots, it became even more seriously committed to the sport by joining forces with the Union Cycliste Internationale (UCI) in 1995. Since then, Tissot has been Official Timekeeper of the Road, Track, Mountain Bike and BMX Cycling World Championships, and also for the UCI Track Cycling World Cup.
