TATA IPL 2022 – Tata Neu Super APP: Tata Group’s MUCH-AWATIED SUPER APP will be launched on 7th April. The TITLE Sponsor of IPL 2022 is planning a huge integration with the IPL to OFFICIALLY UNVEIL the APP on the mentioned date. Right from the DAY-1 of IPL 2022, the company has already started a […]
TATA IPL 2022 – Tata Neu Super APP: Tata Group’s MUCH-AWATIED SUPER APP will be launched on 7th April. The TITLE Sponsor of IPL 2022 is planning a huge integration with the IPL to OFFICIALLY UNVEIL the APP on the mentioned date. Right from the DAY-1 of IPL 2022, the company has already started a BIG-BUDGET campaign around the TATA NEU APP. Follow IPL 2022 LIVE Updates with Insidesport.in
Right now the App’s campaign around the IPL is creating huge buzz as well as curosity in minds of consumers. The wait will finally be over on 7th APRIL – when the APP will be officially launched.
“The app is now ready with all the major integrations done. Neu will be officially launched on 7th April” one of the sources told InsideSport last month.
TATA IPL 2022: It’s FINAL! Tata Neu Super App to be launched on 7th April, All you want to know about features & Loyalty Program
Tata Neu Super APP – TATA Super APP Features: The Tata Group is the title sponsor of IPL for the 2022 and 2023 seasons and are planning for a big reveal on April 7th.
So far the app has been available on an “invite-only basis” with every Tata employee able to invite as many as five people.
As per reports, Tata plans to open its super app to the public during the IPL, using the platform of the IPL to market and garner presence for their brand.
What all will be there in TATA’s SUPER-APP TATA NEU?
Tata group’s top assets like online grocer BigBasket, e-pharmacy 1mg, electronics focused retailer Croma will all be integrated on the APP.
The flight booking services across Tata group airlines including Air India, Air Asia, Vistara will be provided on the App.
Tata Cliq which sells products across Tata companies such as Titan and Tanishq are also integrated on the SUPER-APP.
Other TATA Companies – Westside and Starbucks too will be on the super app.
How the TATA Neu SUPER APP Loyalty Program will work? The super app will reportedly help create a loyalty programme for its over 45 million customers, bringing them back to Tata’s services and goods regularly.
The entire program will be run by a DIGITAL currency called NeuCoins.
Tata plans to lure people in by offering them “NeuCoins” as reward where one NeuCoin is equal to Re 1.
It will eventually get rid of different loyalty offerings by BigBasket, 1mg and other services, and use NeuCoins universally.
NeuCoins can be earned across all brands online and at physical locations.
TATA NEU Loyalty Program – Connective Layer
The reward system is a key focus area for the company in order to build a “connective layer” for its services spanning various categories.
If it pulls it off, the 155-year-old giant will have developed the largest loyalty program in the country.
Currently, Tata is allowing customers to accrue NeuCoins by shopping with BigBasket and other Tata services directly without having to use the TataNeu app.
TATA IPL 2022: It’s FINAL! Tata Neu Super App to be launched on 7th April, All you want to know about features & Loyalty Program
TATA IPL 2022: It’s FINAL! Tata Neu Super App to be launched on 7th April, All you want to know about features & Loyalty Program
The multi-category loyalty programme will work across the categories that TataNeu has on its APP.
TATA IPL 2022: It’s FINAL! Tata Neu Super App to be launched on 7th April, All you want to know about features & Loyalty Program
