T20 World Cup: ICC partners with Faze Technologies to create exclusive digital collectibles

Finn Bradshaw, ICC Head of Digital, said the NFTs will help fans collect cards to exclusive video content of their favourite players from any ICC event.

T20 World Cup: ICC partners with Faze Technologies to create exclusive digital collectibles

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“We are delighted to be able to continue to provide new ways for fans to celebrate the game we all love. Cricket has an outstanding track record of using technology to connect fans with our sport and this is our next evolution, from trading cards to video NFTs where fans can own their favourite plays from ICC events,” Finn Bradshaw said.

(1/2) We’re excited to announce our partnership with @ICC to create NFTs of the best moments in cricket history on @flow_blockchain. We have raised $17.4m from Tiger Global, Coatue, @sequoia, and others to build the metaverse for cricket in partnership with @dapperlabs.

— Faze App (@0xFazeApp) November 3, 2021

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Anshum Bhambri, CEO of Faze Technologies added: “Faze is building the metaverse for cricket. We are in a unique position to combine NFTs, gaming and money-can’t-buy experiences to create a platform for cricket aficionados to collect, use, play, and interact with cricket through NFTs. We can’t wait to give more than 1 billion cricket lovers the opportunity to own the game that means so much to them, and to engage with cricket in a whole new way.”

T20 World Cup: ICC partners with Faze Technologies to create exclusive digital collectibles

Apart from NFTs, the new platform will also engage with users through a variety of activations developed around marquee events, and the chance to win once-in-a-lifetime opportunities. The ICC-Faze Digital Collectibles experience is open for early registrations and will take the craze for cricket to the next level with access to amazing features, integrations, gaming, and community engagement that place fans at the center of the sport.