State Bank of India has named former World Cup winning skipper MS Dhoni, as the bank’s official brand ambassador. As the brand ambassador of SBI, MS Dhoni will play a crucial role in SBI various marketing and promotional campaigns.
SBI chairman Dinesh Khara said, “Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand’s ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication.”
Dhoni’s remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI to connect with its customers and stakeholders across the country, the bank added.
This association symbolises the bank’s commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership, it said.
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