The IPL 2024 group stage is over and it is now time for the knockouts. However, broadcaster Star Sports have gone on to shatter records in the meantime. From just 59 matches, Star Sports Network has clocked 520 Million views on Television. And this is huge given that it has seen a growth of 16% in viewership.
It was only natural that there would be a huge craze for the Indian Premier League (IPL 2024). And with the ICC T20 World Cup on the horizon, it was very natural that fans would be tuning on to witness how the players gear up before the ICC Event.
Fans tune to watch Kohli-Bumrah-Dhoni Magic!
If two players can be named who lighted up IPL 2024, then it would be Virat Kohli and Jasprit Bumrah. The ace Indian stars rocked IPL 2024 with their effortless batting and bowling stints. But it was pure nostalgia and fan magic for former India skipper MS Dhoni.
From filling the stadiums to watching the matches live on TV, the craze for these three players have been paramount. Virat Kohli’s heroics saw Royal Challengers Bengaluru make it to the knockouts form the jaws of elimination. Bumrah’s Mumbai Indians had a horrible outing. On the other hand, CSK was pipped by RCB in taking the 4th spot in the team.
A 16% increase in viewership from just 59 matches. Thus it is expected that for 70 matches, the number of viewership will increase manifold.
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