SriLanka Cricket Broadcasting Rights: SLC are set for a huge windfall as they put their broadcast rights for sale. The Sri Lankan cricket body will open the bidding process on March 1. The usual suspects – Disney Star, Sony Sports, Viacom18 and Fancode are all part of the race. Sony currently holds the Lanka cycle. Follow all cricket news and updates live on Insidesport.IN
SriLanka Cricket Broadcasting Rights: After BCCI, cash-strapped SLC eyes windfall, Disney-Star, Sony, Viacom18 & FanCode in battle, Follow Live Updates
As per Cricbuzz, Sri Lanka Cricket is expecting a windfall as they put their broadcast rights for sale. Current holder Sony Sports could face stiff competition from rivals Star alongside FanCode. Viacom18, the report states, has made a late enquiry and could participate in the process.
The television market has hit a rut in recent months with India vs Australia series also failing to attract sufficient advertisements. While there is a chance that advertisers are saving up for WPL and the IPL, the market is nonetheless dull for the broadcast industry.
SriLanka Cricket Broadcasting Rights: After BCCI, cash-strapped SLC eyes windfall, Disney-Star, Sony, Viacom18 & FanCode in battle, Follow Live Updates
The value of the SLC rights is believed to be around $23-25 million. A final value will be determined by the number of bidders. The $ 25 million mark could be breached but it depends on how many times the Asia Cup champions face India in the same period.
The rights go for sale for the next four years – April 2023 to March 2027. In the same period, Sri Lanka will play India in a 6-match bilateral series (Three T20Is, Three ODIs) in July 2024. A two-Test series in Sri Lanka is scheduled for 2026. Given the frequency of India Sri Lanka games, there could be late additions to the FTP. So far, India play eight of the 56 games in the next cycle.
Sri Lanka will turn to their domestic market once the sale of global rights have been covered. The SLC recorded a record profit last year in what has been a tumultuous year for the nation as a whole. Every penny in is a boost for the struggling economy and a broadcast deal worth $ 25 million in itself would fill up their koffers.
